Adults and children will look to traditional favorites for their Halloween costumes this year. More than 5 million adults plan to dress as a witch this year and 2.9 million will dress as a Batman character. Americans are expected to spend $2.6 billion on Halloween costumes, according to an NRF survey, spending $1 billion on children’s costumes, $1.2 billion on adult costumes, and $330 million on pet costumes.
Nearly 158 million consumers will participate in Halloween activities this year, slightly less than the survey high of 170 million people in 2012. Those celebrating will also trim their budgets, with the average celebrant expected to spend $75.03 on décor, costumes, candy and fun, down from $79.82 last year, according to the National Retail Federation (NRF). Total spending is estimated to reach $6.9 billion in 2013.
When it comes to Halloween costumes, vampires, princesses, police officers and pirates are in, while politicians, nurses and Batman are out. According to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, 47 million adults and 58 million children across the country plan to dress up for Halloween this year. Once again, witches take the top spot for adult costumes (18.1%). Thanks to popular books, movies and television series, vampire costumes jumped to the number two spot (4.2%) from third in 2008.
According to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, consumers are expected to spend an average of $56.31 on Halloween this year. Nearly one in three (29.6%) consumers say the state of the U.S. economy will impact their Halloween spending plans. According to analysts, the overriding theme for Americans’ Halloween celebrations this year will be, “How creative can I be, and how little can I spend?'” The survey found consumers plan to spend an average of $20.75 on costumes, which includes children’s and pets’ costumes, $17.99 on candy, $14.54 on decorations and $3.02 on greeting cards.