Tag: creative

Westwood One Study: Podcast Ads Shine in Driving Call-to-Action Metrics

If your clients haven’t explored the topic of podcast advertising, they’re in the minority. At least 70% of marketers have considered, or have already shifted money into, podcast advertising.

Do Your Sales Stories Reveal Strength of Character?

Have you received a review from a known industry professional or authority figure? Make sure to include it in your sales story; you’ll enjoy the transfer of power and influence.

Marketers Emphasize Creative to Boost Sales

With all the attention given to whether a marketer should shift media spending from traditional to online formats, it might be easy to lose sight of an important essential in advertising. comScore highlighted this problem in a recent present release. It’s all about creativity. Based on comScore’s findings, marketers need to focus on the creative aspect of their campaigns to boost their brands.