What’s the easiest method to earning continuous money? Customer loyalty. Everyone has a lot of advice to give on the subject. But how often have you tested out those methods to no avail? Here are a few methods backed by research.
Tag: customer loyalty
Few things are worse than an angry customer. Here are two ways to prevent that from happening.
How would your company fare if your customer service was randomly tested without your knowledge? Based on SuperOffice’s research, not well.
Nearly everything is customizable now-a-days, so why are we acting as if customer service doesn’t have to be any different?
In this episode of the Sell Smarter podcast we discuss dangerous sales myths and customer loyalty outside the sale. You can always get more great insights like these every day at SalesFuel.com and from the SalesFuel mobile app!
Marketers are planning a big adjustment to their advertising budget in 2017. As companies shift more focus to their customers, eMarketer reports loyalty programs will reap the benefits of budgetary changes next year.
New research from Mintel reveals that nearly a quarter (23%) of those who use body care products at least once a week usually just buy what’s on sale. Not surprisingly, this has contributed to a 10% decline in sales of body care products from 2007-2012. However, products that claim to have anti-aging qualities – as well as products that claim to be all-natural – are growing in popularity.
Automotive manufacturers are working hard to increase customer loyalty and attract buyers from other brands. With the uncertainty of the economy, retaining existing owners is critical to a brand’s market success. A new study from J.D. Power and Associates finds that resale value and vehicle quality have become increasingly important reasons for new-vehicle buyers to remain loyal to an automotive brand. Mercedes-Benz ranks highest among automotive brands in retaining vehicle owners when they buy a new-vehicle, and improves their retention rate by eight percentage points from 2008 to 67% in 2009. Following in the rankings are Honda (64%) and Toyota (61%).