Tag: customer loyalty

3 Easy Ways to Inspire Client Loyalty

What’s the easiest method to earning continuous money? Customer loyalty. Everyone has a lot of advice to give on the subject. But how often have you tested out those methods to no avail? Here are a few methods backed by research.

Two Tips to Reduce Your Number of Angry Clients

Few things are worse than an angry customer. Here are two ways to prevent that from happening.

3 Ways to Make Your Customer Service More Effective

If your customer service strategy is proactive, it decreases the likelihood you’ll have to be reactive to problems later on down the road.

Could Your Company Pass a Random Customer Service Test?

How would your company fare if your customer service was randomly tested without your knowledge? Based on SuperOffice’s research, not well.

3 Ways to Inspire Customer Loyalty

Client loyalty is accompanied by a slew of benefits such as stellar recommendations and not having to struggle to find someone new to make sales to. Here’s how you can inspire such loyalty.

Here’s Your New Secret Customer Service Weapon and How to Use It

Nearly everything is customizable now-a-days, so why are we acting as if customer service doesn’t have to be any different?

Sell Smarter 01: All-New Sell Smarter Video Podcast Debut!

In this episode of the Sell Smarter podcast we discuss dangerous sales myths and customer loyalty outside the sale. You can always get more great insights like these every day at SalesFuel.com and from the SalesFuel mobile app!

Loyalty Program Focus in 2017: Areas Worth Your Clients’ Dollars

Marketers are planning a big adjustment to their advertising budget in 2017. As companies shift more focus to their customers, eMarketer reports loyalty programs will reap the benefits of budgetary changes next year.

Body Care Products Users Shun Loyalty, Buy What’s on Sale

New research from Mintel reveals that nearly a quarter (23%) of those who use body care products at least once a week usually just buy what’s on sale. Not surprisingly, this has contributed to a 10% decline in sales of body care products from 2007-2012. However, products that claim to have anti-aging qualities – as well as products that claim to be all-natural – are growing in popularity.

Social Media an Effective Channel to Reach Consumers, Build Loyalty

In a recent survey by Mintel Comperemedia, 22% of consumers said that they think that social media sites help them make good decisions about purchases, and an equal number say that social networking sites help them make good decisions about their life in general. This segment of users are likely to be receptive to social marketing that offers tips and advice for making financial decisions. The diverse number of ways people use such sites leaves a window open for financial institutions to make meaningful connections with unlikely customers and build loyalty with current ones.

Resale Value, Vehicle Quality Drive Owner Loyalty

Automotive manufacturers are working hard to increase customer loyalty and attract buyers from other brands. With the uncertainty of the economy, retaining existing owners is critical to a brand’s market success. A new study from J.D. Power and Associates finds that resale value and vehicle quality have become increasingly important reasons for new-vehicle buyers to remain loyal to an automotive brand. Mercedes-Benz ranks highest among automotive brands in retaining vehicle owners when they buy a new-vehicle, and improves their retention rate by eight percentage points from 2008 to 67% in 2009. Following in the rankings are Honda (64%) and Toyota (61%).