Tag: data

CMO Council: 40% of Marketers to Focus on Digital Marketing and Data

Be careful what you wish for. That line could be the motto for many senior marketers who embraced digital advertising market.

Auto Dealerships to Promote Vehicle Data Transparency and Updated Tech

More than eight in 10 U.S. vehicle owners and lessees believe car owners should have full access to and control of their vehicle’s data, including maintenance and repair information, according to the results of a survey released today by the Auto Care Association.

On-Demand Economy Infiltrating More Products & Services: Explosion of Podcasts, Prepared Foods and Playstation Revealed in new SalesFuel® AudienceSCAN® Research

They want what they want WHEN they want it, HOW they want it and NOW. That’s what the results of SalesFuel’s exclusive AudienceSCAN® research are finding among U.S. consumers across an increasing number of sectors. Now in its 9th year, AudienceSCAN is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision makers across

Are You Tapping Social Data to Anticipate Client Needs?

Sales professionals everywhere are remarking that their job is getting more difficult. The 2016 Selling Challenges Study by Richardson reveals what the problem might be.