Tag: decision maker

How To Make the Gatekeeper Your Ally

The gatekeeper. That elusive figure who wields so much control over who gets to reach the decision-maker. Anyone can be a gatekeeper, from the secretary answering the phone to the assistant who sets appointments.

Finding the elusive decision maker. Then what?

Jeffrey, I speak with many people in organizations that want you to think they are the decision maker when in fact they are not. I have wasted too many emails and follow up on people that can’t help. How do you ask without hurting the relationship you may have built?