According to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, consumers are expected to spend an average of $56.31 on Halloween this year. Nearly one in three (29.6%) consumers say the state of the U.S. economy will impact their Halloween spending plans. According to analysts, the overriding theme for Americans’ Halloween celebrations this year will be, “How creative can I be, and how little can I spend?'” The survey found consumers plan to spend an average of $20.75 on costumes, which includes children’s and pets’ costumes, $17.99 on candy, $14.54 on decorations and $3.02 on greeting cards.