This white paper identifies the 5 types of Purchase Intent, featuring data from SalesFuel’s annual AudienceSCAN® survey of online shoppers, digital audiences and decision makers in America. These five categories and SalesFuel PRO Tips will help business’ marketing and sales teams find new, effective ways redefine target audiences and better predict future purchase behavior.
Media companies have been rapidly rolling out platforms to appeal to a wider range of marketers. These newer platforms, especially those with digital reach are designed to attract the attention of younger consumers. But new information from Nielsen indicates that one form of traditional media, TV, still attracts significant numbers of 18-34 year olds, a key demographic group for many marketers.
Mobile ads are still considered a relatively new ad format. Currently, only about half the U.S. population has a smart phone so the mobile ads that many consumers see resemble text messages. But marketers on the leading edge are using more sophisticated ad formats to reach mobile consumers. And their efforts are making a bigger impression on specific demographic groups.
The latest figures from the Pew Research Center show there’s been a significant demographic shift in who’s giving birth in the U.S. The top level data reveals that today’s new mom in the U.S. is generally older and may be unmarried and nonwhite, especially when compared to 1990 data. As a result of these changes, marketers should review the new demographics and adjust their pitches according.
The results of the 2010 U.S. Census will not be tallied for some time but demographers believe the numbers will show that Hispanic consumers comprise 50 million strong or nearly 17% of the total population. With numbers like that, marketers might be expected to specifically target these spenders who hold the purse strings to over $1 trillion in spending power.
As marketers look to segment and target their potential audiences into smaller groups, they may tend to overlook lucrative demographic categories. One such category, affluent African Americans (AAA) has been consistently overlooked despite the fact that 340,000 of these households now boast annual incomes exceeding $150,000 across the U.S.
Aging Boomers and diverse Gen Yers are finding new ways to fulfill their comfort food cravings, according to the Generational Comfort Food Culinary Trend Mapping Report. The survey confirmed that consumers are passionate about their comfort foods, many of which stem from childhood favorites. In today’s changing food world, however, these dishes are evolving in sync with new values and lifestyles.
According to the latest ChangeWave survey of business professionals between the ages of 45 and 63 on TV viewing habits vs. home Internet usage, these Boomers spend more free time online than they do watching traditional TV. And, by a five-to-one margin, the amount of traditional TV Boomers are watching versus a year ago is decreasing.