Tag: desktop

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.

Where are Millennials Getting Their News?

Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.

Online Video: Marketing Expert Recommended For Top ROI

Companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts.

mCommerce Sales Are Growing 22.5% Year-Over-Year

“Customers that browse across multiple digital environments hold the highest conversion rates — and lifetime value.”

Move Over TV Ad Spending, Mobile is Here

We’ve watched mobile advertising overcome desktop and laptop advertising spend, but this year, it’s going after TV’s ad spending.

How to Combat to Spread of Digital Advertisers’ Worst Enemy: Ad Blockers

Approximately 30% of U.S. adults who use the internet plan to install ad blockers this year, according to eMarketer. Here’s why they plan to do so and how you can do your part to stop it.

Here Are the Internet Devices to Pair with TV Campaigns

Desktop is no longer a medium that is growing in effectiveness for integrated advertising campaigns, but here’s what your clients can use instead.

Don’t Let Digital Ads Fall Victim to this Fatal Error

If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here’s what you can learn from those stats to plan for 2018.

Mobile Consumers Prefer Sites Optimized for Tablets

Almost eight-in-10 (77%) of consumers report that having a poor or unsatisfying experience while trying to use a website on their tablet will affect their willingness to purchase from that brand. For approximately 70% of consumers, the quality of photography and design of a tablet site influences their decision on whether to purchase. 61% of consumers want the same content they find on the desktop site but optimized for the size and capabilities of the tablet.