Tag: digital ads

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.

How to Combat to Spread of Digital Advertisers’ Worst Enemy: Ad Blockers

Approximately 30% of U.S. adults who use the internet plan to install ad blockers this year, according to eMarketer. Here’s why they plan to do so and how you can do your part to stop it.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client’s video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.

Why Your Clients Shouldn’t Be Overlooking the Power of Direct Mail

It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).

3 Tips to Increasing Digital Advertising Efficiency

Do you have digital advertising clients? Make sure they’re taking advantage of these three trends to make the most of their digital ad spend.

Targeting Today’s 5 Types of Luxury Shoppers

Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.

Don’t Let Digital Ads Fall Victim to this Fatal Error

If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?

How to Help Clients Use Click-to-Call to Score Revenue

Click-to-call revenue is set to reach a global high of $13.7 billion within the next two years, are your clients’ mobile sites and mobile search ads ready to fulfill customers’ calling expectations?

Auto Dealers Need Digital Co-op Dollars

A study reveals $14 billion in brand co-op marketing funds are left on the table each year. Netsertive released, ‰ÛÏThe Changing Face of Co-Op Marketing Programs,‰Û report. The report explores how digital marketing trends are altering the co-op landscape and the persistent barriers to adoption that brands and local businesses face.

Marketers to Work Harder to Personalize Digital Ads

The battle between consumers and the organizations that want to track their private activities and communications continues to rage. In response to complaints about how marketers are storing and using data related to consumer activity, online promoters have come up with a proposed Do Not Track policy. Some online consumers fail to understand the true outcome of this policy. Instead of seeing targeted promotions, an online user who has elected not to be tracked will see generic promotions. Ironically, Janrain research has found that consumers are tired of seeing ad online content that doesn’t interest them.

Consumer Age, Media Environment to be Key Decision Points in Online Ad Buys

If consumers are in a shopping state of mind, will they be more aware of and receptive to a marketer’s messages? It’s a question worth asking as ads are appearing in so many digital formats. New research from Bizrate and Aisle A on this topic yields intriguing data about who is noticing digital ads and when.