Tag: digital video

Don’t Let Digital Ads Fall Victim to this Fatal Error

If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?

Move Over, Pre-Roll Video Ads; It’s Time for Branded Video

Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.

Planning Internet Advertising Spend in the Coming Year

Internet/online/mobile advertising revenues from the first half of 2017 were up 22.6% from that time in 2016. Here’s what you can learn from those stats to plan for 2018.

Video is Not Only Alive, It’s Thriving!

92% of those surveyed view video marketing’s importance as being on the rise. And that’s not an opinion that’s only relevant to this year.

93% Say Tech Teaches Them New Tricks

Millennial women using technology are driven, not distracted, a Refinery29 study finds.

Media Companies to Improve the Digital Video Ad Process

There’s no question that interest in online videos ads is huge. But marketers and ad agencies say they’re encountering difficulties executing these campaigns. This development is a call to action for media companies that are looking for the best way to increase their own ad revenue.

Marketers and Agencies Plan to Increase Digital Video Advertising

In my earlier post today, I noted that B2B marketers are likely to be cautious with their budget allocations to online display. However, one segment of online display, digital video, is poised for growth in 2011. A new survey from the Interactive Advertising Bureau (IAB) shows a marked increase in the use of digital video advertising this year.

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