If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?
Tag: digital video
Your clients may think that pre/mid/post-roll video ads are the best video advertising route they can take, but 7% more media decision-makers are increasing branded video spend instead.
Millennial women using technology are driven, not distracted, a Refinery29 study finds.
There’s no question that interest in online videos ads is huge. But marketers and ad agencies say they’re encountering difficulties executing these campaigns. This development is a call to action for media companies that are looking for the best way to increase their own ad revenue.
In my earlier post today, I noted that B2B marketers are likely to be cautious with their budget allocations to online display. However, one segment of online display, digital video, is poised for growth in 2011. A new survey from the Interactive Advertising Bureau (IAB) shows a marked increase in the use of digital video advertising this year.