Tag: digital

Are You Getting Your Share of Automotive Ad Money?

There’s no question that the automotive vertical fuels plenty of advertising spending in our economy. This year, according to BIA Advisory Services, the entire automotive vertical will spend at least $15.1 billion on local market advertising.

High-Growth Professional Services Firms Spend More on Marketing

Professional services firms – think attorneys, accountants – or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.

Are Digital Radio Ads Worth the Investment? (Yes)

Digital ad revenue for local radio stations is expected to increase by more than $1 million this year. According to RAB’s “Radio’s Digital Sales Inch Closer to $1 Billion” report, digital ad revenue totaled $804 million last year. This year, $949 million is the expected revenue amount.

B2B Marketers Need Digital Advertising Guidance in 2019

B2B marketers may have been slow to catch onto the digital advertising trend. But, that doesn’t mean they intend to stay behind the pack this year.

Political Candidates Are Planning 2020 Election Ad Buys – Are You Ready?

It feels like the ballots have barely been counted since the November 2018 election ended.

One-Third of Businesses Are Outsourcing Digital Marketing Needs

We know businesses are spending more on digital marketing. But, did you have any idea that 41% of businesses are spending at least $500,000 a year on digital?

Do You Know Who’s Buying SEO Services This Year?

Some businesses just don’t commit to spending money on SEO. If you’re selling search marketing services, you may be able to better qualify prospects by understanding who is most likely to spend on this tactic.

Over Half of U.S. Video Starts Are Now Mobile

As more consumers adopt over-the-top (OTT) viewing, the more they’ll consume digital video via mobile devices, reports Ooyala.

Manage Smarter 49: Startups, Smarts and Managing to Success

A self-proclaimed CEO and janitor, Drew Rhodes became the cofounder of Aletheia Digital with his two partners in April of 2017. Prior to joining Aletheia Digital, Drew worked at Sagamore Hill Broadcasting as its Regional Director where he successfully directed the station group including two start up television stations in Lake Charles, LA and Watertown, NY. In episode 49, we discuss: the differences between managing a startup vs an established, corporate entity; ways to get higher engagement among managers, your team within the startup environment; and managing for a ‘lean and mean’ work environment.

How to Boost Holiday Sales to Millennials and Gen Z

Here’s some great news for retailers this holiday season: a quarter of adult consumers have every intention of spending more on gifts than they did last year.

Mobile Drives Nearly 2/3s of Digital Ad Spending

The IAB reports that digital ad spending amounted to $49.5 billion between January 1 and June 30, 2018. The figure represents a huge increase, 23%, over the $40.3 billion spent during the same time period last year.

How To Help Clients Target Profitable Prospects

If your digital-only clients are having trouble acquiring new customers, they’re not alone. As they fight for market share, 77% businesses say the pressure to win new customers is increasing.

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