Tag: digital

One-Third of Businesses Are Outsourcing Digital Marketing Needs

We know businesses are spending more on digital marketing. But, did you have any idea that 41% of businesses are spending at least $500,000 a year on digital?

How To Make Your Small Market Media Sales Quota in 2018

BIA Advisory Services recently updated its local ad market prediction for 2018. The total estimate is now $146.6B.

Here’s What Your Clients Should Tout About Bricks-and-Mortar Stores

Nobody can blame retailers for asking if it’s over yet. I’m talking about the huge wave of store closings that have swept the U.S. in the past few years.

CMO Survey: Digital Marketing to Grow to 54% of Budget in 5 Years

Businesses anticipate increasing their marketing budgets by 7.5% in the coming year. This news comes from the August 2018 CMO Survey sponsored by Duke’s Fuqua School of Management, Deloitte and the American Marketing Association.

Digital Specialist Revs Up Competitive Edge for Powersports Retailer

A local powersports dealer in Hickory, North Carolina suddenly found themselves in a crisis. A big chain powersports dealer had set up shop only a mile away. And the store was in a more visible location. This new competition, combined with the cooler and wetter weather this past spring, resulted in a decrease in the local business’s numbers.

Help Your Clients Build Trust And Sales With The Right Digital Presence

Are you doing enough to help your clients build trust through their marketing messages? As your mom probably advised: you never have a second chance to make a good first impression.

Why Online Video is a Must-Have for Your Advertising Clients

While the recognition of radio jingles and printed logos is good, there’s a certain human variable that is lacking when face-to-face interaction is out of the advertising equation. Online video can fill that gap.

Law Firms Poised to Boost Digital Marketing

With fewer businesses willing to pay to have attorneys on retainer, law firms are looking for better ways to market their services and increase their client base.

Online Health Care Ads Drive Consumer Action

We’ve all been there: accessing the internet to figure out whether that rash is from a tick bite or poison ivy. Consumers’ increasing use of online resources to access medical information is an opportunity for your clients.

Here’s How Female Voter Segments React to Your Clients’ Ads

Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?

tothgood

Digital Audit Rings Up $190,000 Sale From Grocery Store

This month’s Sell Smarter! Award Video features Modesto Bee Account Manager Juanita Toth.

69% of Consumers Enjoy Interactions with and Value the Benefits of Artificial Intelligence

“Artificial intelligence has arrived, and most consumers have crossed paths with it, reports MediaPost. This could be using chatbots for customer service, using facial recognition for identification or having voice conversations with a digital assistant through a smart speaker or smartphone.”

1 2 3 27