Tag: digital

How to Help Your Clients Take Back Marketing

Marketing was long thought of as an art form. Now that the digital era is here to stay, marketing professionals are struggling to meet new kinds of goals.

85% of Americans Want Access to Virtual Health Care

Results from a new national employee survey show that by offering access to virtual health care services as a health benefit, companies can improve the health and wellness of their employees and save on absenteeism costs.

Your Clients’ Mobile Ads Should Be Short and Sweet

Consumers have a message for marketers that use mobile: keep it short and sweet. Integral Ads’ Media Quality Report for the first half of this year indicate mobiles video definitely engages consumers.

Where are Millennials Getting Their News?

Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.

41% of Millennials To Increase Holiday Spending This Year

OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.

Phone: Why Clients Believe it’s the Most Reliable CX Medium

Everything seems to be going digital. So, you’d be falling behind if you didn’t make most of your customer service the same way, right? Wrong.

One-Third of Businesses Are Outsourcing Digital Marketing Needs

We know businesses are spending more on digital marketing. But, did you have any idea that 41% of businesses are spending at least $500,000 a year on digital?

How To Make Your Small Market Media Sales Quota in 2018

BIA Advisory Services recently updated its local ad market prediction for 2018. The total estimate is now $146.6B.

Here’s What Your Clients Should Tout About Bricks-and-Mortar Stores

Nobody can blame retailers for asking if it’s over yet. I’m talking about the huge wave of store closings that have swept the U.S. in the past few years.

CMO Survey: Digital Marketing to Grow to 54% of Budget in 5 Years

Businesses anticipate increasing their marketing budgets by 7.5% in the coming year. This news comes from the August 2018 CMO Survey sponsored by Duke’s Fuqua School of Management, Deloitte and the American Marketing Association.

Digital Specialist Revs Up Competitive Edge for Powersports Retailer

A local powersports dealer in Hickory, North Carolina suddenly found themselves in a crisis. A big chain powersports dealer had set up shop only a mile away. And the store was in a more visible location. This new competition, combined with the cooler and wetter weather this past spring, resulted in a decrease in the local business’s numbers.

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