Tag: digital

TV Advertising to Increase by 2.7% in 2018

There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.

SalesFuel® Launches New AdMall® Digital Audit 2.0

SalesFuel is proud to announce the unveiling of its AdMall PRO’s brand new Digital Audit 2.0, helping sales professionals sell more digital advertising and digital marketing services. With an eye on the future, SalesFuel’s development team collected user feedback to enhance and upgrade the features of AdMall PRO’s Digital Audit. The Digital Audit is a

Cable Ad Cord Cutter Plugs Back in with Record Sales Month

An automotive dealer in College Station, Texas had not done business with Suddenlink Media/Altice USA in years. Chris Carter was determined to change that. After conversations about the three brands he sells, she uncovered the dealer’s reluctance. He was not confident Suddenlink could deliver his message to the right consumer.

Print Circulars to Remain Core Marketing Format

Smartphone screens may be capturing the attention of more consumers, but printed circulars still bring shoppers through the doors of traditional stores. Nielsen researchers conclude that up to 80% of U.S. households rely on this old-school marketing tool to plan their shopping trips.

Are You Targeting Big Ad Spenders in Your Market?

Are there certain kinds of local businesses that prefer to advertise on TV? BIA/Kelsey research indicates TV media sales reps may have better success going after specific categories of business.

Ad Market Increase Likely to be 4.1% for 2017

Brian Wieser, media analyst at Pivotal, is out with another revised forecast for 2017 ad sales. He now expects the year to end with a 4.1% increase.

25% Of Online Marketers Are Spending Up To 50% More On Search

Internet Retailer surveyed pure play online retailers earlier this year in order to learn more about their marketing plans. Here’s what they discovered.

How to Deliver Killer Video Campaigns

Meryl Draper presented at the recent Annual Women in Digital Conference in Columbus, Ohio and she offered fantastic, practical tips for executing video ad campaigns. You should be employing them for and with your clients. She broke down common practices, issues and questions marketers run into while working with digital video.

Are Your Clients’ Digital Ads Doing Enough to Break Stereotypes?

Choozle recently asked consumers what they thought about gender stereotyping in ads and how they responded when they saw these ads. You may want to share the findings with your clients.

The Top U.S. Smartphone Apps of 2015

From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds in 2015. Nielsen looked at some of the top trends for 2015 in digital, including the top U.S. smartphone apps and operating systems.

Best of 2014: Marketers to Promote Men’s Grooming Products with Traditional and Digital Media Mix

Marketers have picked up on the fact that men of all ages are shopping in stores a lot more these days. While guys are putting bread and milk into the cart, they are also checking out grooming products according to The Acumen Report – Brand New Man published by Defy Media. In many cases, men

SMBs to Focus on Google for Search Engine Optimization

Small and medium sized businesses (SMBs) might want to review their search engine optimization strategy (SEO) as the new year starts. Many SEO users feared that the changes Google made last year would negatively impact their placement on the search engine results pages. But, new research from Bright Local, highlighted by Myles Anderson who wrote a guest column for SearchEngineLand, shows that SMBs should focus on Google if they want the best results from SEO.

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