Tag: digital

3 SEO Aids Your Clients Need to Know About

There are a lot of SEO tips to remember out there, but which ones are effective? According to a Search Engine World article by Manish Dudharejia, the tactics you should be using don’t always line up with what Google recommends.

The Effect of Programmatic on Digital Video Advertising

Approximately $59.431 billion expected to be spent on programmatic digital display advertising in the U.S. this year. Of that, eMarketer believes that $29.24 billion (or 49.2%) will be allocated to programmatic video. Programmatic video is expected to account for about half of programmatic digital display spending by 2021 and continue to grow from there.

Marketer Tests Prove Advertising Works

If you’re selling media, you’ve probably encountered prospects who think they don’t need to advertise. Or maybe you’ve got clients who are cutting back on advertising because they don’t think it’s helping them increase the bottom line.

Here’s How Media Reps Can Help Clients Beat the Ad-Blocking Blues

Your clients, like most business owners, probably worried when ad- blocking technology arrived. They feared consumers would never again see a digital ad.

How Digital Ads can Better Reach Consumers with Low Vision

When designing digital advertisements, there are a lot of factors advertisers need to consider to make them as visible as possible. But are you also taking steps to optimize your clients’ ads for the consumers who have trouble seeing?

The Real Way to Optimize Voice Search

Before you keep working on your clients’ voice search optimization, you should know that there are a few things you’re prioritizing that have been highly exaggerated. According to a post by Search Engine Land, here are a few voice-related search myths that need enlightened on.

How to Spark Conversation with Non-TV Ads

Conversations are the cause of around 19% of sales, reports MIT researchers. That’s why TV advertising has been so prominent for so long. So, what are advertisers going to do now that cord cutting is only becoming more prevalent?

Smartwatches are Selling Better than Traditional Timepieces

“The total U.S. wholesale watch universe grew 13% to $8.8 billion in 2018, driven by a 54% increase in dollar sales of smartwatches, according to the December 2018 Watch Total Market Report from The NPD Group. Traditional watches accounted for 56% of annual dollar sales, but smartwatches outsold them in Q4 2018, accounting for 55% of total watch sales during the final three months of the year.”

MAGNA: U.S. Ad Market to Grow to $217B in 2019

After turning in a robust performance in 2018, the ad market will experience a slower growth rate in 2019. In their most recent forecast, MAGNA analysts predict that advertising spend will increase 4.1% (including cyclical events.)

Borrell: Local Digital Ad Market to Jump 9%

Digital ad spending in the local market is set to jump 9.2% this year, according to the 2019 Benchmarking Local Media’s Digital Revenues report from Borrell Associates. This projection is based on their survey of over 3,800 local market advertisers.

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