Marketing was long thought of as an art form. Now that the digital era is here to stay, marketing professionals are struggling to meet new kinds of goals.
Results from a new national employee survey show that by offering access to virtual health care services as a health benefit, companies can improve the health and wellness of their employees and save on absenteeism costs.
Consumers have a message for marketers that use mobile: keep it short and sweet. Integral Ads’ Media Quality Report for the first half of this year indicate mobiles video definitely engages consumers.
Is your client targeting millennials using TV advertisements during daily news broadcasts? If so, their outreach attempt needs improvement.
OpenX, in collaboration with The Harris Poll, has just released its prediction for the 2018 holiday season. Topline findings from the report indicate your clients should target millennials with their ad campaigns.
Everything seems to be going digital. So, you’d be falling behind if you didn’t make most of your customer service the same way, right? Wrong.
BIA Advisory Services recently updated its local ad market prediction for 2018. The total estimate is now $146.6B.
Nobody can blame retailers for asking if it’s over yet. I’m talking about the huge wave of store closings that have swept the U.S. in the past few years.
A local powersports dealer in Hickory, North Carolina suddenly found themselves in a crisis. A big chain powersports dealer had set up shop only a mile away. And the store was in a more visible location. This new competition, combined with the cooler and wetter weather this past spring, resulted in a decrease in the local business’s numbers.