Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?
Tag: direct mail
Is direct mail dead? Not according to the latest statistics from the Direct Mail Association. Using pieces that are the right size and shape can drastically improve response rates.
It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).
Bradley Toy’s Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars. It also helps that he has 27+ years of media sales experience under his belt.
If your clients are looking for a way to make their messages stand out, talk to them about direct mail.
Do you send direct mail to prospects? Or, do you consider it too dated for today’s sales world? You may be surprised to know that it’s actually making a comeback as a sales tactic.
Are small and medium-sized businesses (SMBs) still interested in buying ad space in traditional media? Research from BIA/Kelsey’s Local Commerce Monitor shows that the answer to this question is yes and that newspaper and direct mail are the most popular traditional formats for SMBs though digital formats are increasingly popular with SMBs. BIA/Kelsey analysts note that SMB reliance on the older formats may continue to fall though because the ROI numbers don’t support continued investment.
This year, over half of advertising will be in the form of direct marketing. As ad costs rise, marketers want to know how effective their efforts have been. The Direct Marketing Association (DMA) has just released the results of a study that can help businesses understand which direct marketing methods are connecting with target audiences.
The typical consumer is bombarded by direct mail and email pitches. Marketers who want to stand apart from the competition and realize a strong return on their investment should heed the findings on the latest research from Nielsen and German ad agency, RAPP. These days, being different – especially in the look and feel of the collateral – along with personalizing the pitch, gets a marketer noticed.
Marketers have long relied on direct mail and e-mail to reach potential customers with their pitch. Established marketers often work with their in-house list comprised of current customers and for e-mail, these folks have typically opted to receive these communications. But for businesses just starting out, a long-standing marketing strategy has been list rental. New statistics on the types of lists in demands this year reveal which marketers will be targeting specific types of clients.
Marketers wring their hands over which channels to use when targeting consumers. But consumers in one new survey have told researchers the marketing channel they prefer: direct mail. And marketers may be surprised to know that it’s not just older consumers who like to find something in their physical mailboxes.
Marketers are expected to spend more on direct mail campaigns this year. Even as this channel is being pressured by digital formats, direct mail is still seen as the most highly effective way to win new customers. But more marketers are combining this format with digital efforts in their campaigns.