Tag: display advertising

Are Video Display Ads Worth Your Clients’ Money?

With all the damage ad fraudsters have been causing programmatically transacted digital ads, online display advertisers just want to know that their ads are still being delivered to real people at the time and place they paid for. As luck would have it, Integral Ad Science’s H2 2018 U.S. Media Quality Report has good news for you to share with your display ad using clients.

Marketers Planning to Personalize Display Ads

Display advertising commands a huge portion of online impressions and marketing dollars. But as more engaging ad formats become available, display advertising providers are predicting big changes in this channel. It may sound counterintuitive, but some industry experts predict display advertising will become more effective as the overall impressions drop. Earlier this month, Neal Mohan,