A local powersports dealer in Hickory, North Carolina suddenly found themselves in a crisis. A big chain powersports dealer had set up shop only a mile away. And the store was in a more visible location. This new competition, combined with the cooler and wetter weather this past spring, resulted in a decrease in the local business’s numbers.
With an expected sales volume of about $32.9 billion this year, native advertising is clearly delivering results for marketers.
It’s time to get your clients’ ads more attention by taking advantage of a medium other advertisers underestimate (even though it holds receivers’ attention for 118% longer than digital).
It’s that holiday time of the year – at least for marketers. Over 2/3 of marketers were establishing their advertising plans for the upcoming holiday season by the end of August. An Experian study finds that marketer strategies differ significantly based on the industry they’re in and media companies might want to take a look at these details to know when to pitch their formats to clients.
Could the mobile ad market exceed $30 billion in spending by 2017? eMarketer analysts think so. Part of this growth will be fueled by marketer interest in all things mobile. This year, mobile will account for 20% of all digital spending. Media companies should pay attention to how this spending on mobile will break out going forward.
Online video advertising is here to stay. Earlier this year, analysts told marketers they could increase their reach by shifting about 15% of their TV ad budgets into online video. Marketers are spending more on online video, but not all of the funding for this change is coming from the TV budget.
In 2012, analysts predicted that RTB will soon account for up to 25% of the display ad market. There’s another sector where RTB will make a mark and that’s in online video advertising. While advertisers are still coming up the learning curve on this technology, they like the returns that the format is yielding.
Analysts have long disputed whether consumer clicks on display ads are the best way to measure the true value of these ads. The click-through or CTR simply tracks one type of consumer behavior. But what about other consumers who view an ad online in much the same way as they might view a printed ad? Researchers now claim they have a way to measure conversion rates of this audience as well.
We’re already through the first month in the 4th quarter of 2011. For search providers, it’s a busy time of year. Forecasters predict double-digits jumps in search spending through year end. And this is coming off a 7% increase when 3rd quarter pay-per-clicks (PPC) are compared to the activity reported last year.
Marketers continue to shift advertising money from traditional media into online display. But click-through rates (CTR), the standard method to measure effectiveness, remains frustratingly low. A new study issued by AdKeeper and 24/7 Real Media explains why consumers aren’t clicking and what marketers can do to improve their returns on display advertising.