Treat rewards often serve as a bonding mechanism for many pet owners and their pets. As early as puppy and kittenhood, treats are typically incorporated into a pet’s daily lifestyle for positive reinforcement and training purposes. But too much positive reinforcement from treats can have negative consequences.
Throw your dog a birthday party, complete with peanut-flavor cake and pug-sized party hats! C.R.Gibson (a consumer goods brand owned by CSS Industries, Inc.) felt the timing was right to introduce a product line aimed at people who want to celebrate their pets’ birthdays in their homes and on social media. The current generation of pet owners isn’t holding back when it comes to lavishing attention on pets, and they’re especially aware of the Instagram appeal of a cute dog or cat wearing a birthday hat and tutu.