Tag: e-commerce

Promotions Influence 82% of Holiday Shoppers

Shoppers may be writing longer “nice” lists for gifts and gatherings this holiday season, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.

Americans to Spend $9 Billion on Halloween Supplies

Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.

Department Stores Count On TV Ads, E-commerce to Build Sales

It’s not too early for your clients to be planning their holiday advertising strategy. One group of retailers, department stores, relies heavily on TV ads during the holiday season.

The Average Asian-American Spends $1,151 Each Year Shopping Online

“Asian Americans’ preference for everything digital boils down to two things: convenience and customization, according to Nielsen. What if they’re away from the TV? No problem, as most programs can be streamed on a smartphone. What if they want news designed specifically for them? That’s easy, by tuning into an online Asian-American news show broadcast. The convenience that mobile devices have brought to digital content platforms can also be found in the ever-growing world of e-commerce, where Asian Americans lead, both in total dollars spent and in number of purchases made.”

New Parents Turn to Online Communities for Support, Bartering

“New parenthood is exciting — but it can also be isolating. Questions sprout as soon as parents find out they’re expecting, but many wait to discuss their news with family and friends until after the first trimester. Once the word is out, expecting parents may be too tired or busy with baby prep to connect in person with their social circles. And after baby arrives? Forget about that book club or basketball game. Parents are in survival mode.”

22 Million Americans Included the Internet in Their Vehicle Shopping Process Last Year

“Thanks to the internet, researching a car has never been easier. What used to take days traveling from dealer to dealer now takes minutes as potential purchasers cruise websites and forums to view details on new models, check dealer inventory and pricing, read reviews and even negotiate entire transactions.”

Increased Cybersecurity Can Make Potential eCommerce Avoiders Feel Safer

A new report by Capgemini’s Digital Transformation Institute has revealed that cybersecurity is a new source of competitive advantage for retailers. It calls for more organizations to align cybersecurity policies with customer expectations to take advantage of this opportunity. The report, “Cybersecurity: The New Source of Competitive Advantage for Retailers” demonstrates that consumers are increasingly aware of security breaches in retail and are willing to spend more with retailers who demonstrate robust cybersecurity capabilities.

B2B Customers Increasingly Expecting Agile, Scalable, B2C-like Experience

DHL Express released a white paper with Cranfield School of Management investigating the current trends and significant potential of the international e-commerce landscape for business-to-business companies. The paper provides a practical guide to specific digital features and strategies used by businesses that are developing a cross-border e-commerce offering and presents a framework for companies to better understand and benchmark their own level of e-commerce development.

Do Your Clients Need Help with Social Commerce?

Social media is now an even more well-rounded asset to businesses with the introduction of social commerce: using social networks to complete e-commerce sales.

136 Million Holiday Shoppers to Shop Online

Although nearly 60 percent of holiday shoppers had already started checking off their shopping lists by November 10, millions more are eagerly waiting to hear what retailers have in store ‰ÛÒ and online ‰ÛÒ for the biggest holiday shopping weekend of the year.

E-Commerce Sales to Top $334 Billion in 2015

U.S. online retail sales will reach $334 billion this year and Online Retail Sales To Top $480 Billion By 2019, according to Forrester‰Ûªs latest five-year eCommerce forecast. Already, 69% of the U.S. online population regularly buys products online, with clothing, consumer electronics

M-Commerce Growing 3Xs Rate of E-Commerce

Mobile commerce is growing at nearly 3 times the rate of overall e-commerce, according to PayPal and Ipsos, and retailers are steadily realizing the need to enhance each touchpoint on their customers‰Ûª paths to purchase. To keep up with the surge in mobile shopping, 68% of CFOs plan to increase

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