Shoppers may be writing longer “nice” lists for gifts and gatherings this holiday season, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.
Once again, Americans are looking forward to splurging on their favorite candy, costumes and decorations during the Halloween season. According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics, total spending for Halloween is expected to reach $9 billion, the second highest in the survey’s 14-year history. The figure is relatively the same as last year’s previous record of $9.1 billion.
It’s not too early for your clients to be planning their holiday advertising strategy. One group of retailers, department stores, relies heavily on TV ads during the holiday season.
“Asian Americans’ preference for everything digital boils down to two things: convenience and customization, according to Nielsen. What if they’re away from the TV? No problem, as most programs can be streamed on a smartphone. What if they want news designed specifically for them? That’s easy, by tuning into an online Asian-American news show broadcast. The convenience that mobile devices have brought to digital content platforms can also be found in the ever-growing world of e-commerce, where Asian Americans lead, both in total dollars spent and in number of purchases made.”
A new report by Capgemini’s Digital Transformation Institute has revealed that cybersecurity is a new source of competitive advantage for retailers. It calls for more organizations to align cybersecurity policies with customer expectations to take advantage of this opportunity. The report, “Cybersecurity: The New Source of Competitive Advantage for Retailers” demonstrates that consumers are increasingly aware of security breaches in retail and are willing to spend more with retailers who demonstrate robust cybersecurity capabilities.
DHL Express released a white paper with Cranfield School of Management investigating the current trends and significant potential of the international e-commerce landscape for business-to-business companies. The paper provides a practical guide to specific digital features and strategies used by businesses that are developing a cross-border e-commerce offering and presents a framework for companies to better understand and benchmark their own level of e-commerce development.
Although nearly 60 percent of holiday shoppers had already started checking off their shopping lists by November 10, millions more are eagerly waiting to hear what retailers have in store ÛÒ and online ÛÒ for the biggest holiday shopping weekend of the year.
U.S. online retail sales will reach $334 billion this year and Online Retail Sales To Top $480 Billion By 2019, according to ForresterÛªs latest five-year eCommerce forecast. Already, 69% of the U.S. online population regularly buys products online, with clothing, consumer electronics
Mobile commerce is growing at nearly 3 times the rate of overall e-commerce, according to PayPal and Ipsos, and retailers are steadily realizing the need to enhance each touchpoint on their customersÛª paths to purchase. To keep up with the surge in mobile shopping, 68% of CFOs plan to increase