Tag: election

Political Parties Can Increase Membership by Encouraging Politically Disinterested Consumers Register to Vote

A new survey from PRRI/ The Atlantic, “American Democracy in Crisis: The Challenges of Voter Knowledge, Participation, and Polarization,” finds an alarming number of Americans do not know what factors allow people to vote. The survey also finds large divides by political party and race regarding the issues facing the U.S. electoral system. Despite this, there is bipartisan support for a range of policies that increase access to voting.

Multi-Screen Political Ads Spur 76% of Voters to Take Action

Between now and November, candidates and political action committees will raise and spend money to influence voters. And, they’re buying media space to snag voter attention.

Here’s How Female Voter Segments React to Your Clients’ Ads

Statewide elections are looming on the horizon. Are your politically-based clients ready to advertise to their state’s variety of female voter segments?

Dentsu Aegis: 2018 Ad Market Revised Up

Dentsu Aegis predicts the global ad market will likely end the year with a 3.7% increase over last year. The growth will bring total ad spending to $613.5 billion.

New AudienceSCAN Research Reveals Nearly 1 In 4 U.S. Adults Are Completely Turned Off By Politics This Year

AudienceSCAN® , a division of SalesFuel®, announces the release of its 2016 research, delivering vital purchase intent and psychographic data for consumer marketers and sales forces across all industries. The company surveyed more than 15,000 U.S. consumers this year as it does each year, setting out to get insights into future customers’ purchase intent, personal