Tag: email marketing

New Video! Q1 2014 Marketing Forecast Focuses on Small Business Marketing

The first quarter 2014 edition of the Ad-ology Marketing Forecast focuses on the 2014 Small Business Marketing Forecast, featuring findings from the 6th annual Ad-ology Research study. SMB Optimism, Ad Spending Increases, Email and Mobile Marketing are featured topics.

Accountants Turn to Email Marketing

Content marketing is one of the buzzwords for 2013. This industry trend, in the form of email, is being adopted by more accountants and CPA firms according to the newly released CPA Firm Email Marketing Benchmark Report. For businesses in this sector, emailing a newsletter regularly is proving to be an effective form of content marketing.

The study was conducted by the BizActions division of ThomsonReuters and PDI

More Integration Between Social Media and Email Predicted for Holiday Season

As the holidays approach, retailers are looking for new ways to connect with consumers online. In the past few years, a favorite tactic had been encouraging consumers to forward promotional emails to their friends or family members. This year, retailers will be trying something new.

Email Engagement: More Marketers May be Timing Their Releases

Are consumers paying attention to email messages? Is there a way marketers can increase consumer engagement with email? These questions were explored in a survey recently carried out by Pivotal Veracity. Their findings can help marketers improve the results of their email campaigns.