The first quarter 2014 edition of the Ad-ology Marketing Forecast focuses on the 2014 Small Business Marketing Forecast, featuring findings from the 6th annual Ad-ology Research study. SMB Optimism, Ad Spending Increases, Email and Mobile Marketing are featured topics.
Tag: email marketing
Content marketing is one of the buzzwords for 2013. This industry trend, in the form of email, is being adopted by more accountants and CPA firms according to the newly released CPA Firm Email Marketing Benchmark Report. For businesses in this sector, emailing a newsletter regularly is proving to be an effective form of content marketing.
The study was conducted by the BizActions division of ThomsonReuters and PDI
Are consumers paying attention to email messages? Is there a way marketers can increase consumer engagement with email? These questions were explored in a survey recently carried out by Pivotal Veracity. Their findings can help marketers improve the results of their email campaigns.