Email marketing continues to be a key tool for businesses that want to reach out to new and existing clients. But, with so many businesses deploying frequent email campaigns, consumer CTRs continue to fall.
Tag: email marketing
Nearly 3/4 of consumers want to hear from your clients via email. Are you helping them do their part to make their emails something customers want to open and respond to?
Content marketing is one of the buzzwords for 2013. This industry trend, in the form of email, is being adopted by more accountants and CPA firms according to the newly released CPA Firm Email Marketing Benchmark Report. For businesses in this sector, emailing a newsletter regularly is proving to be an effective form of content marketing.
The study was conducted by the BizActions division of ThomsonReuters and PDI
Are consumers paying attention to email messages? Is there a way marketers can increase consumer engagement with email? These questions were explored in a survey recently carried out by Pivotal Veracity. Their findings can help marketers improve the results of their email campaigns.