Tag: email

Cold Email Subject Lines That Get Your Emails Read

An email’s subject line has an undeniable impact on open rates: 33% of email recipients open an email based on the subject line alone. But, just knowing the importance of a subject line doesn’t mean you will write effective ones.

List Management: The Email Strategy Your Clients Ignore

Could your clients be getting more out of their email marketing campaigns? Yes. Especially if they manage the churn rate that plagues most email subscriber lists.

3 Techniques to Increase Email Response Rates

Do you wish you could get more responses to your initial outreach emails to potential clients? According to HubSpot writer Aja Frost, the solution can be as simple as improving your introduction.

Boost Email Open Rates By Doing This, Research Says

Prospects aren’t opening three out of four of your sales emails. That’s right, prospects only open about 24% of the sales emails they receive.

The Keys to 50% Email Response Rates

How many business emails do you actually get a response to? If you just experienced a sinking feeling in your chest, you’re not alone.

24% of Gen Xers Buy Products Advertised on This Medium

Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?

Are Your Sales Emails Speaking to Your Prospect’s Behavioral Style?

You try to address prospects’ needs in your email messages. And, you always include a call to action. Have you also considered the DISC style of the recipient?

67% of Consumers Value High-Quality Content Marketing

Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.

3 Email Openers That Are Butchering Your Likelihood Of A Response

The way you begin any form of writing is the key to whether or not people will continue reading. If it’s boring or looks the same as other emails they’ve been opening recently, they’ll skip it before even reaching your primary content.

The Term ASAP Is More Counterproductive Than You Think

Are you asking too much of potential and existing clients by including the term “ASAP” in your emails? HubSpot’s Aja Frost believes this phrase is more hurtful than helpful to your cause.

Can You Guess Which Holiday Year-End Email Strategy Worked Best Last Year?

Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.

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