Tag: email

Unsure Whether to Call or Email a Prospect? Ask Yourself These 3 Questions

Does your latest prospect prefer email or phone contact? If they don’t specifically list a certain medium on their LinkedIn or other pages, you’ve no way of knowing. Or do you?

3 Ways to Make Your Customer Service More Effective

If your customer service strategy is proactive, it decreases the likelihood you’ll have to be reactive to problems later on down the road.

Here’s How Your Clients Could Reap More from Email Marketing

Sixty-nine percent of businesses still put time and money into their email advertising. Here are the forms they’re using and what they’re getting out of it.

Consumers Connect with TV Ads, Websites and Email

The intense media focus on the big changes in advertising strategy and effectiveness is probably stressing out your clients. You can give them the straight story based on details from Horowitz Research’s new study.

The Important Aspects of Email Marketing Your Competition is Overlooking

With all the positivity responders of GetResponse and Smart Insights’ show toward email marketing, some survey results of how they’re using email are shocking.

Email, Search Marketing Bring in Big Donations for Nonprofit Organizations

Email continues to be a powerhouse tool for nonprofit fundraising. These organizations are also using other digital advertising formats. Here’s what works best for these groups.

Tips to Help Your Clients Personalize Their Websites and Mobile Apps

Does it make a difference if an email message addresses a person by name and mentions a past purchase or a special day? At least 88% of surveyed businesses believe that their clients expect personalization.

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.

E-commerce Retailers Can Win Shoppers With Short, Secure Contact Us Forms

Businesses rely on online forms, but customers often abandon forms instead of completing them. Over 80% of people surveyed by The Manifest say they abandoned at least one online form recently, with nearly a third (29%) citing security concerns and more than a quarter (27%) quitting forms that are too long.

Are Your Clients Using Single-Topic Email Messages to Boost Engagement?

Are your clients complaining that their email marketing campaigns aren’t as effective as they used to be? It’s a common complaint these days.

Cold Email Subject Lines That Get Your Emails Read

An email’s subject line has an undeniable impact on open rates: 33% of email recipients open an email based on the subject line alone. But, just knowing the importance of a subject line doesn’t mean you will write effective ones.

Are You Guilty of Making These Customer Service Mistakes?

These common customer service mistakes could be costing you clients. Here’s what they are and how to fix them.

1 2 3 7