Does your latest prospect prefer email or phone contact? If they don’t specifically list a certain medium on their LinkedIn or other pages, you’ve no way of knowing. Or do you?
With all the positivity responders of GetResponse and Smart Insights’ show toward email marketing, some survey results of how they’re using email are shocking.
Email continues to be a powerhouse tool for nonprofit fundraising. These organizations are also using other digital advertising formats. Here’s what works best for these groups.
Does it make a difference if an email message addresses a person by name and mentions a past purchase or a special day? At least 88% of surveyed businesses believe that their clients expect personalization.
Are your clients complaining that their email marketing campaigns aren’t as effective as they used to be? It’s a common complaint these days.
An email’s subject line has an undeniable impact on open rates: 33% of email recipients open an email based on the subject line alone. But, just knowing the importance of a subject line doesn’t mean you will write effective ones.
These common customer service mistakes could be costing you clients. Here’s what they are and how to fix them.