Sixty-nine percent of businesses still put time and money into their email advertising. Here are the forms they’re using and what they’re getting out of it.
Keeping your communications fresh can make you memorable in the eyes of buyers (and more likely to move deals through the pipeline).
For salespeople, every touchpoint is an opportunity to sell. Even emails, which are usually used for brief communications, can persuade a prospect. Unknowingly though, reps may be weakening their sales emails by making simple copywriting mistakes.
Trust is difficult to achieve. Clients care about more than your products and services. When you show them you have great problem-solving abilities and won’t waste their time, you’re on your way to building trust.
A thoughtful email prospecting plan is an effective way to attract clients and close more sales. Bad email prospecting will result in a complete waste of time, money and effort.