Metova, a world leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers* regarding “the connected car.” Of note, over half of respondents own a car that connects to the internet, either direct or via phone, while two-thirds would switch to a different entertainment service if that service is readily available in their new vehicle.
One way to tell that the economy is getting back on track is to look at the types of consumer expenditures being made. Mintel’s American Lifestyles 2014 report indicates that U.S. adults are spending again nearly at pre-recession levels. The real optimism in this report is all about what consumers are buying. The healthy growth in nonessential purchases should give marketers hope for sustained sales increases.
While teens are still the most prolific visitors at amusement parks, teen visitation has dropped over the past five years with 67% of those aged 12-17 having visited a park in the last year compared with 76% five years ago. Theme parks can grow revenues further by incorporating more technology other forms of leisure entertainment, such as gaming and the Internet, into their offering.
A powerful slate of Hollywood box-office movie releases in 2012 led to a stronger movie rental market in the U.S. in the first quarter (Q1) of 2013, according to The NPD Group. Kiosks, primarily from Redbox, remain the most popular source of movie rentals, accounting for 38% of movie units rented.
Now that marketers have stampeded to online marketing, they have to worry about whether consumers will see their messages. Consumers are spending more time than ever before online but there is also more intense competition for their attention. Some media providers are upping the ante and investing more money in quality online entertainment to get consumers to visit their sites.
Millennial moms and dads have family entertainment spending habits that contrast with their older counterparts. While some 42% of parents surveyed are spending less on family entertainment now than they were a year ago, more than one-third (36%) of Millennials are spending more—compared to just 17% of non-Millennial parents, according to new research by Mintel.
The latest research from Mintel shows that cost is the primary driver in how Hispanics decide to enjoy their leisure time; more Hispanics are enjoying in-home activities rather than spending on out-of-home paid events. Mintel research suggests that cinemas could benefit from offering a variety of concession items that appeal to Hispanics or providing a family discount program, as Hispanics tend to have larger families than non-Hispanics.
There’s little question that consumers enjoy watching a screen for entertainment purposes. The TV screen has long held the dominant position in attracting consumer attention and influencing their buying behavior. But TV faces more competition than even before.
The growing consumer use of smart devices that connect to the Internet is changing the face of home entertainment. “Once primarily the domain of tech-savvy young male early adopters, downloading entertainment content to tablets, TVs, and game consoles is now much more common among regular American moms, dads – and their kids, too,” said Russ Crupnick, senior vice president of industry analysis for The NPD Group. The growing use of Web-connected devices has implications for how providers and retailers need to promote entertainment content to consumers.
Economic worries may have consumers keeping a close watch on the family budget but there’s one line of products that people are ready to shop for: TVs. Ongoing technology changes are prompting consumers to replace their TVs more frequently. To generate higher sales, marketers must the features consumers want.
If museums are all about connecting people with static exhibits, the general response might be a collective yawn. But what if these cultural institutions change their approach to reach a wider audience? The Guardian Culture Professionals Network has begun to explore marketing alternatives for museums.
The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.