“The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting.”
Over half of new small businesses fail within five years of their start date. Some of these failures happen because consumers don’t know about the business. Owners didn’t properly market themselves.
One of the trends in local events the bloggers at Eventbrite see for 2018 is advanced event technology. The best event technology will make the attendee experience seamless — and make the event a must-attend. Here are the top two tech trends you can’t ignore in 2018:
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“In online dating, it’s all about likes, swipes, and sending the first message,” according to OKCupid. “Traditionally, men take the initiative. On OkCupid however, women and men exhibit similar behavior when it comes to liking, browsing and having conversations. The playing field is also pretty even: there are 1.5 men for every woman on the site. These women are progressive too, with 43 percent of women preferring to split the check (compared to 17 percent of men).”
During the recession, marketers tended to cut back on trade shows and other exhibits and events that required costly airfares and hotel stays. At the same time, the buzz grew about virtual events as a possible substitute for the expensive face-to-face activities. A new study from BtoB/Freeman shows that both forms of marketing are surviving and each may find their niche in the wide range of formats that businesses use to promote their products and services.