“It’s natural to worry about losing your vision. After all, according to Consumer Reports, three of the leading causes of blindness in the U.S. (cataracts, glaucoma, and age-related macular degeneration) all become more common as we age. But some drug, supplement, and lens makers, and even some doctors, take advantage of that fear, recommending treatments that are expensive, unnecessary, and even risky.”
The National Eye Institute reports that about 66% of U.S. adults wear corrective eyewear, ranging from glasses to contact lenses. Generally, older consumers have higher rates of eyewear and these consumers are well-accustomed to shopping in traditional retail stores. However, Millennials need corrective eyewear as well. As Jeff Fromm wrote in a Columbus Business First article, the unique habits of Millennials and their shopping preferences mean that eyewear retailers should be prepared to change how they sell to these consumers in order to maintain market share.