Tag: Facebook ads

How Paid Social Ads and Other Digital Advertising Go Hand-in-Hand

Social media brings together a number of different forms of digital media that can be used outside of social media as well.

Best of 2012: New Facebook Ad Formats Prompt Measurement of New KPIs

Marketers are still analyzing what kind of return their Facebook marketing investment is bringing them. At the same time, the social media company is rolling out new types of ads for marketers to use. Resolution Media and Kenshoo Social try to make sense of these changes and offer up some new ideas about measuring KPIs, key

New Facebook Ad Formats Prompt Measurement of New KPIs

Marketers are still analyzing what kind of return their Facebook marketing investment is bringing them. At the same time, the social media company is rolling out new types of ads for marketers to use. Resolution Media and Kenshoo Social try to make sense of these changes and offer up some new ideas about measuring KPIs, key performance indicators, in their new Metrics that Matter Report.