he problem with office politics is they can easily spin out of control. One of the early leaders at Facebook recently discussed how the company works to minimize office politics.
Marketers and consumers are accustomed to hearing about the social aspect of TV viewing and its connection to Twitter. But, a report from SecondSync – Watching With Friends, suggests that real-time interaction between viewers, Facebook and TV is taking place at a high enough rate to attract marketer attention and advertising budgets.
Facebook’s star is rising as the company prepares to roll out its IPO next month. The company is competing hard to control a larger share of the display ad market. In fact, it’s competing so hard, it’s willing to discount ad prices – a move that’s reminiscent of Amazon’s strategy in its quest for domination of the retail sales market.
They are considered one of the most difficult audiences to reach – the educated and affluent. But once a marketer connects with this group, it can tap into the influence these consumers have over their friends and families. Increasingly, marketers can reach this select consumer group through Google and Facebook. However, they need to assure these consumers that they will protect their privacy.