“The oldest of Generation Z will be 22 years old this year and they are just beginning to make their mark on dining out and eating trends, finds The NPD Group, which tracks on a daily basis all aspects of how consumers eat. Gen Zs made 14.6 billion restaurant visits in 2018 and now represent 10% of total food service traffic. A large percentage of this generational group have been raised to put a greater emphasis on the quality of food, whether it’s clean, fresh, or nutritionally beneficial, as well as its flavor and function. Their attitudes and behaviors about the foods they consume are now being reflected across grocery shelves and cases.”
Tag: fast food
For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today (popularly known as Generation Z) present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail malls, teenagers are shunning destination retail and the auto industry for FaceTime, 7-Eleven, and Starbucks.
The world of retail is being turned upside down with consumers and investors alike preferring ‘human-less’ transactions, interactive retail services and multiple payment options, reports Financial News Media. It’s no secret that traditional retail brands are doubling down on their investment into autonomous robotics in the name of competitiveness and bottom-line profitability.
SalesFuel announces the release of its 2017 AudienceSCAN survey results, delivering vital purchase intent and psychographic data for consumer marketers and sales forces across all industries. Now in its 8th year, this in-depth analysis of more than 18,000 U.S. adult (18+) consumers gives you the exclusive insight to better understand what’s in the hearts and
Against tough competition from other sandwiches and flat to declining restaurant traffic, burgers ordered at U.S. restaurants and foodservice outlets had a banner year in 2014, finds foodservice market research from The NPD Group. There were 9 billion servings of burgers ordered at U.S. restaurants
Quick-service and snack and beverage restaurant sales are back on track for moderate growth, according to a new report. Packaged Facts estimates that limited-service restaurant sales will reach $188.1 billion in 2013, up 4.9% over 2012, while sales at snack and beverage establishments will rise 4.6% to $29.1 billion. Incremental improvements in the economy, aggressive menu innovation and limited time offer experimentation are all playing a positive role in the industry.
At the intersection of consumer concerns about finances and the need to eat, some restaurants – especially fast food outlets – saw more traffic in 2008.