Tag: fitness tracker

68% of Fit Consumers Willing to Try Products They See in the Gym

According to a study conducted by +Kam, 84% of fitness-conscious Americans would still work out even if they could be fit and healthy without doing so. This is up from 76% when the same question was asked in 2017. The survey, which polled over 1,100 members of Generation Active, was commissioned by Zoom, the exclusive advertising and health content provider for the nation’s largest health clubs. Zoom defines Generation Active as the over 100 million Americans who exercise at least twice a week.

Fitness Tracker Buyers Skew Older

Loads of hype over wearables ‰ÛÒ smartwatches and fitness trackers ‰ÛÒ is abounding these days. So, really, who is buying these trendy devices? New data from the NPD Connected Intelligence Consumers and Wearables Report reveals that 1 in 10 U.S. adults now owns a fitness tracker.