Tag: food & beverage

Restaurants Can Score More Business by Serving Consumers’ Favorite Breakfast Foods

Whether it’s the slurp of a honey banana smoothie or the crackle of fresh bacon, breakfast is what gets many of us out of bed in the morning. A new survey conducted by the National Honey Board highlights how the U.S. does breakfast.

Shift in U.S. Population Driving Changes in Eating Behavior

The U.S. population is changing with Boomers aging, Generation Z and Millennials entering new life stages, and Hispanics making up a growing share of the younger generations, and these shifts will have a major impact on the country’s eating behaviors over the next five years. Generation Z and Millennials are driving changes with their approach to food choice and preparation; these generational groups want more involvement in preparing their food and meals, particularly at breakfast.

Food Marketers Renewing Focus on Boomers

Although many food marketers have focused on targeting Millennials as of late, new research shows that Baby Boomers are statistically more affluent and well-positioned in the new economy, and are quietly re-entering the spotlight. This generation accounts for 44% of the households with incomes over $75,000, so discretionary spending is much greater than for younger consumers, as more than a third of Millennials, or 36%, live at home with parents according to Pew Research.

Concern Over Sugar Intake Drives Growth of Intense Sweeteners

Stevia is quietly gaining traction with consumers, and alongside that, usurping the traditional pecking order of more established sweeteners. Industry analysts predict the value of stevia as an additive for use in food and beverage will reach $275 million by 2017. Demand is driven by growing consumer concerns over sugar intake; the desire for sweetened food and drink products suggests good opportunities for intense sweeteners.

Men Splurge on Lunch, Outspend Women on Average

Americans go out to eat for lunch an average of nearly twice a week and spend $10 per outing, or about $936 per year. Men typically outspend women on a weekly basis by 44%. The variation suggests the importance of employing several strategies for marketing lunch, including loyalty programs or value menus for frequent visitors, or new products and limited-time offers to entice occasional customers.

Consumers are Buying More Specialty Foods, Beverages

Consumers are choosing specialty foods over conventional foods at record levels, according to research from the Specialty Food Association. Innovative foods and beverages are driving the growing trend. Nearly 75% of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46% reported that they bought these high-quality products.

Consumers are Buying More Specialty Foods, Beverages

Consumers are choosing specialty foods over conventional foods at record levels, according to research from the Specialty Food Association. Innovative foods and beverages are driving the growing trend. Nearly 75% of U.S. consumers report making specialty food purchases this year, a major increase since the economic downturn of 2009 when only 46% reported that they bought these high-quality products.

Food & Beverage Launches Containing Vitamin K2 on the Rise

As the functional food market continues to grow steadily, manufacturers are becoming increasingly more innovative with the ingredients they include to entice consumers. A new ingredient that more brands are seeing an opportunity in is vitamin K2. According to new research from Mintel, new product launches containing vitamin K2 have almost doubled (+183%) globally over the past five years (2008-2012).

Greek Yogurt Continues Aggressive Sales Growth

In the wake of the Greek yogurt craze, yogurt remains a superfood with significant upside. U.S. retail sales of yogurt will approach $9.3 billion by 2017, up from $7.3 billion in 2012, according to Packaged Facts. Yogurt is spreading beyond the breakfast daypart, and innovative marketers are driving the yogurt and especially Greek yogurt bandwagon into other food categories.

Food Marketers Preparing to Promote New Trends

Whether retailers are ready or not, consumers are constantly changing their attitudes and shopping behaviors. Marketers who tap into leading consumer trends can position themselves to reap higher sales. To understand what some of these trends will be in the food retailing sector this year, it’s helpful to look at the projections released by Daymon Worldwide analysts.

Hispanics Define Nutrition in Terms of Quality, Quantity

U.S. Hispanics, particularly those foreign-born and Spanish-language dominant, claim to know more about nutrition than most people, but define nutrition in terms of quality as well as quantity, according to a new report from The NPD Group. U.S. Hispanics’ pride in their cooking, emphasis on traditional flavors and ensuring the food they feed their families is nutritious, shapes perceptions that healthy foods aren’t as tasty or as nutritious, according to new report by The NPD Group.

Marketers of Frozen Foods Should Emphasize Freshness

How can marketers and retailers reinvent frozen foods to re-attract consumers to this core center-store category? New research shows that an increased focus on the freshness of frozen foods could help boost sales, for example, by citing research studies which show that frozen produce is as nutritious, and in some cases even more nutritious, than fresh produce. The emphasis on freshness responds to shifting consumer priorities.

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