From shopping center to inclusive community space, America’s malls are evolving. “The narrative around the death of the mall is a myth and consumers don’t believe they are going to lose their local center anytime soon. Consumer demands and habits are evolving and malls are adapting to those new behaviors. The general sentiment is that malls will continue to play an important role but they will look different in the future, which is positive for communities across the country,” said ICSC President and CEO Tom McGee.
Tag: food court
QSR Magazine reports some quick-service restaurants aren’t just surviving, they’re thriving thanks to a delicate balance of operations, product offering, and marketing that can uplift a failing quick-serve and bring some success back to mall food courts. Quick-service restaurants need to commit to new marketing channels that align with consumer behaviors.