Tag: Forecasts: Small Business

Small Business Search Growth Seen Slowing

Small businesses continue to invest in online search. In general, this sector spent more on search in Q3 2010 than it spent last year. However, the latest numbers from WebVisible show that the phenomenal growth rate in the use of search advertising by small businesses may be slowing.

Social Media Enthusiasm Dims Among Small Business Owners

Earlier this year, I blogged about University of Maryland research that measured social media efforts being made by small businesses. In early 2010, about 25% of small businesses said they were using social media. The most recent survey from Network Solutions and the Center for Excellence in Service at the University of Maryland points to a stall in the number of small businesses that are turning to social media.

Search Spending by SMBs Increases

Small businesses continue to invest in online search advertising. The most recent report from WebVisible shows that the typical small business spent about $2,231 in Q2 2010, or about 1.4% more than was spent in the previous quarter. This spending level translates to nearly $9,000 spent on search annually by individual small businesses.

Small Businesses to Increase Branding/Lead Development in 2010

Earlier this week I blogged about how more small businesses are turning to social media to cut their marketing costs and increase their connection with consumers. This is just one strategy that small businesses owners plan to take in 2010 as they struggle to emerge from the deep recession. A Forbes study finds that small business owners plan to apply the difficult lessons they’ve learned in the past year.

More Small Businesses Turning to Social Media

If consumers are spending more time online and the bottom line of small businesses keeps getting squeezed, many owners are drawing the same conclusion: Marketing via social media makes sense. The findings of the Small Business Success Index™ (SBSI), jointly carried out by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business indicate that the rate of social media use in the small business arena doubled between 2008 and 2009.

Small Businesses to Increase Keyword Counts in Search Marketing

A couple of weeks ago, I highlighted the general move by small businesses into search marketing. WebVisible’s survey indicated that the typical small business spent $1,658 on search marketing in Q3 2009. Another detail that came to light in that survey is the increase in the number of keywords used by small businesses.