Small businesses continue to invest in online search. In general, this sector spent more on search in Q3 2010 than it spent last year. However, the latest numbers from WebVisible show that the phenomenal growth rate in the use of search advertising by small businesses may be slowing.
Tag: Forecasts: Small Business
Small businesses continue to invest in online search advertising. The most recent report from WebVisible shows that the typical small business spent about $2,231 in Q2 2010, or about 1.4% more than was spent in the previous quarter. This spending level translates to nearly $9,000 spent on search annually by individual small businesses.
Earlier this week I blogged about how more small businesses are turning to social media to cut their marketing costs and increase their connection with consumers. This is just one strategy that small businesses owners plan to take in 2010 as they struggle to emerge from the deep recession. A Forbes study finds that small business owners plan to apply the difficult lessons they’ve learned in the past year.
A couple of weeks ago, I highlighted the general move by small businesses into search marketing. WebVisible’s survey indicated that the typical small business spent $1,658 on search marketing in Q3 2009. Another detail that came to light in that survey is the increase in the number of keywords used by small businesses.