Tag: forecasts

Best of 2014: Marketers to Promote Men’s Grooming Products with Traditional and Digital Media Mix

Marketers have picked up on the fact that men of all ages are shopping in stores a lot more these days. While guys are putting bread and milk into the cart, they are also checking out grooming products according to The Acumen Report – Brand New Man published by Defy Media. In many cases, men

Best of 2014: Marketers Poised to Make 2014 the Year of Healthy Living

Consumers have had enough of obesity, junk food and stressed out lifestyles. Bain and Company has announced that consumers on a global basis want to aim for a lifestyle that will help them prevent health-related problems. This is a big shift from the healthcare mindset that has been accounting for an increasing share of national

Video Streaming is Going Mobile, Social

More consumers are discovering and enjoying online video, especially in the mobile universe. This shift in behavior is attracting marketer attention. The latest statistics from the Adobe Digital Index highlight which types of programming are most popular, think sports, and how social media referrals are playing a big role in boosting video views.

Marketers to Tackle Negative Social Posts

Earlier this year, a report from Adobe and Econsultancy revealed that nearly 20% of client-side marketers identified customer experience as their most exciting opportunity for 2014. This compares to only 18% who called mobile the most exciting opportunity. If businesses are so anxious to use customer experience as a marketing tool, it’s worth asking why these enterprises are not tackling negative social media comments with more urgency.

Marketers to Revise Creative Strategies for Connected TV

With consumers spending more time in the connected TV universe, should advertisers be adjusting their strategy? YuMe, along with Frank N. Magid Associates and Razorfish conducted focus group research to answer this question. The researchers determined that simple and relevant interaction, along with animation, may be the best way to market to connected TV viewers.

B2B Buyers Looking at Vendor Websites; Social Media – Not so Much

B2B buyers tend to conduct a good deal of online research before they contact a vendor. In some cases, they may skip over a vendor because of what they find, or don’t find, online. This is particularly true with respect to a vendor’s website according to new B2B Web Usability Report issued by KoMarketing Associates and Dianna Huff.

User-Generated Content Can Build Social Media Clout for Brands

Earlier today, I blogged about a study showing that social media is of minimal importance in the B2B channel. The social media factor is critical for the Millennial audience, though. Ipsos MediaCT’s new social influence paper contends that Millennials have a unique way of interacting with social media. About 30% of their media time is focused on user-generated content.

Auto Buyer Purchase Path to Include More Digital Resources

Cars and trucks are among the most expensive purchases most consumers will ever make. And, with some consumers holding onto their vehicles for 10 or more years, the last thing they want to do is make a decision they’ll regret. Microsoft has studied the purchase path followed by automotive buyers and summarized their findings in The Consumer Journey: Global Auto-Buyers report. These findings were also presented at the recent Borrell Local Online Advertising conference and emphasize the importance of a commanding digital presence for auto dealers.

Marketers to Promote Men’s Grooming Products with Traditional and Digital Media Mix

Marketers have picked up on the fact that men of all ages are shopping in stores a lot more these days. While guys are putting bread and milk into the cart, they are also checking out grooming products according to The Acumen Report – Brand New Man published by Defy Media. In many cases, men have free rein to decide which brand they will purchase which means marketers should be targeting this audience.

Rapid Growth Rate Predicted for Digital Out-of-Home Media

Consumers are paying attention to all things digital these days. This includes noticing digital out-of-home (DOOH) signs. Marketers have begun to realize that promotions on digital out-of-home signs are having an impact and PQ Media analysts are predicting that industry operators will be able to increase their sales of this digital inventory by 14.2% compound annual growth rate (CAGR) between now and 2017.

Mobile Ad Buyers Turning to Demand-side Platforms

Marketers are showing a rapidly growing interest in buying mobile ads. The Mobile Buyer Research Report from Rubicon Project notes that global spending on this format will rise to $18 billion by the end of this year. The results of the firm’s research also reveal shifts in how buyers and sellers are changing their behavior in the mobile marketplace.

Marketers Taking Another Look at Joint Facebook-TV Promotions

Marketers and consumers are accustomed to hearing about the social aspect of TV viewing and its connection to Twitter. But, a report from SecondSync – Watching With Friends, suggests that real-time interaction between viewers, Facebook and TV is taking place at a high enough rate to attract marketer attention and advertising budgets.

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