Since Nintendo debuted the first console in 1985, video games have taken America by storm and can now be played pretty much anywhere now that they’ve expanded from consoles and computers to mobile devices. This is great for the 67% of millennials who never outgrew their childhood gaming habits and play games monthly. But what good is that for advertisers who are targeting millennials, but aren’t selling video games?
“Esports fans are often described as simply “male millennials,” and the description often fits: Globally, men far outnumber women both as esports competitors and fans, reports Nielsen. That doesn’t mean women aren’t in the game, however. Females are engaging with esports, and at increasing rates. According to a recent Nielsen Esports Fan Insights survey, 22% of esports fans around the world are female. And in countries where organized esports have been around the longest, we see more gender parity in esports fandom.”
Fullscreen, a global leader in social-first entertainment experiences serving creators, brands, and consumers, today unveiled a new study highlighting the changing demographics of gamers over the past decade. The most comprehensive study of its kind that looked at gamers’ viewing, playing, and spending habits, the “Modern Gamer Study,” found that nearly half of all power gamers — those who play 10+ hours a week on PC or console — are parents (42%), while women now make up 33 percent.