Tag: Gen Z

Are Your Clients’ Mobile Ads Displaying at the Best Time of Day?

Let’s tell the truth. We are a nation of screen watchers. We’re looking at our phones constantly, even when we’re watching our TVs at night.

How to Update Your Management Style for Gen Z Workers

They’re ambitious, highly educated and want to participate as individual contributors at work. Does this description sound familiar?

Here’s How to Motivate Your Younger Employees

Are your youngest employees feeling unmotivated? The latest Deloitte Millennial Survey reveals that workers under age 35 want specific actions from the leaders who run their places of employment.

How to Target Gen Z With Sports Marketing

Male members of Generation Z (consumers ages 13 to 21) are following sports, just not the ones you would typically expect.

Rachel Cagle January 2, 2019 Media + Marketing Tags: , ,

Potential Investment Mistakes Scare 69% of Americans

According to a new survey from Ally Invest, the online trading and automated investing arm of Ally Financial Inc., nearly two-thirds of survey respondents (65%) say they find investing in the stock market to be scary and/or intimidating, up from 61% in a similar survey during the same period last year. Fear is highest among Gen Z and millennial consumers: 69% for those ages 18-23 and 66% for those ages 24-37.

Is Your Online Reputation Costing You Gen Z Dollars?

You may think of millennials as the digital generation. But have you ever stopped to consider Gen Z, whose purchasing power is growing with every passing year?

89% of Americans Shop at Discount Stores

“Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released by the National Retail Federation.”

Your Clients’ Gen Z-Targeting Video Ads Should Contain These Elements

Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.

Managers: It’s Time To March To Your Own Coaching Cadence

Are millennials really that different from their younger counterparts: the members of the up and coming Generation Z? Yes, says Jessica Ogilvy, assistant professor of marketing at Marquette University.

Top Tips from The Charisma Coach

You’ve hired your dream candidate. They’re blowing the doors off all the technical problems you’ve been having. But, they don’t seem very happy.

Subpar Digital Services Cause 31% of Consumers to Switch Banks

Banks’ huge investments in innovation may not yet be on the mark in creating experiences their customers want, according to new research from Genpact. The survey shows that customers want both the convenience of new technology and the personal service they’re used to with traditional channels, underscoring challenges that financial institutions face in achieving return on investment from digital transformation initiatives.

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

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