Tag: Gen Z

Potential Investment Mistakes Scare 69% of Americans

According to a new survey from Ally Invest, the online trading and automated investing arm of Ally Financial Inc., nearly two-thirds of survey respondents (65%) say they find investing in the stock market to be scary and/or intimidating, up from 61% in a similar survey during the same period last year. Fear is highest among Gen Z and millennial consumers: 69% for those ages 18-23 and 66% for those ages 24-37.

Is Your Online Reputation Costing You Gen Z Dollars?

You may think of millennials as the digital generation. But have you ever stopped to consider Gen Z, whose purchasing power is growing with every passing year?

89% of Americans Shop at Discount Stores

“Almost all U.S. consumers are value-conscious shoppers who regularly visit discount retailers to find a bargain, according to the latest issue of the quarterly Consumer View report released by the National Retail Federation.”

Your Clients’ Gen Z-Targeting Video Ads Should Contain These Elements

Consumers between the ages of 16 and 35 have plenty of spending power. But if your clients want to tap into that spending, they must target these consumers effectively.

Managers: It’s Time To March To Your Own Coaching Cadence

Are millennials really that different from their younger counterparts: the members of the up and coming Generation Z? Yes, says Jessica Ogilvy, assistant professor of marketing at Marquette University.

Top Tips from The Charisma Coach

You’ve hired your dream candidate. They’re blowing the doors off all the technical problems you’ve been having. But, they don’t seem very happy.

Subpar Digital Services Cause 31% of Consumers to Switch Banks

Banks’ huge investments in innovation may not yet be on the mark in creating experiences their customers want, according to new research from Genpact. The survey shows that customers want both the convenience of new technology and the personal service they’re used to with traditional channels, underscoring challenges that financial institutions face in achieving return on investment from digital transformation initiatives.

Where Will Americans be Watching Their 81 Minutes of Video per Day?

Your clients’ ads can reach consumers who will be watching 81 minutes of video every day in 2019.

Physical Activity Can Help the 46% of Americans Who Feel Alone

Global health service company Cigna released results from a national survey exploring the impact of loneliness in the United States. The survey, conducted in partnership with market research firm, Ipsos, revealed that most American adults are considered lonely.

Online Dating Sites Can Sell Online Profile/Bio Writing Services

Plenty of Fish (POF), a dating app for conversations, today released Conversation Nation 2018. The study, which surveyed 2,000 U.S. singles over 18 years of age, revealed conversation as the benchmark for chemistry and compatibility. Seventy-four percent of singles say conversation is the #1 indicator of chemistry, even over physical attraction.

Organic/Real Foods Marketers Succeed with Authentic Stories, Local Roots

“Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.”

Reaching the 65% of Kids Who Use Tablets, and Their Parents

How are parents and other family members going to know what to get their kids as presents? The children will tell them after they see your clients’ ads.

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