Tag: Generation X

24% of Gen Xers Buy Products Advertised on This Medium

Generation X can be a slightly confounding consumer age group for advertisers. They show preferences for traditional media like the generations before them. But they’re also young enough to be technologically savvy like millennials. So, what are the best advertising methods to reach them?

Women Are 10% More Likely Than Men To Talk About Death Preparation

MedCure, a leading non-transplant tissue bank accredited by the American Association of Tissue Banks, announced findings of the MedCure Mortality Survey. More than 1,600 respondents answered questions ranging from views on mortality and the afterlife to what they want to have happen to their bodies after death, revealing that millennials and baby boomers are twice as likely as Gen X to donate their body to science, and women are more likely than men to be afraid of the afterlife.

13% of Gen Xers Exceed Their Travel Budget

With its tenth annual Vacation Confidence Index, Allianz Global Assistance finds 10% of Americans admit to going over budget while on vacation last year, and those who did, on average, overspent by 27% ($534).

Targeting Today’s 5 Types of Luxury Shoppers

Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.

Restaurants Can Hit Their Sweet (or Savory!) Spot with Gen X

Forever in the shadow of Boomers and Millennials, Gen Xers can now take center stage as an important customer base for restaurants, finds The NPD Group, a leading global information company. Generation X, ages 36 to 52, now represents 23 percent of all restaurant visits, not a significant difference from Boomers and Millennials, who represent 26 and 25 percent of visits respectively

Butchers, Delis Get Gen Xers on Dinner Game Plans

It turns out each generation approaches the “What’s for Dinner?” question differently. If there is one meal that exemplifies the differences among generations, it’s dinner, finds The NPD Group. Each group’s motivations, needs, and wants when it comes to dinner are as varied as their taste in music, according to a recently released generational study published by The NPD Group.

Marketers Should Use Multiple Touchpoints to Engage Gen Xers

Generation X bridges traditional and digital media usage and its members are virtually always connected, thanks to mobile devices. Gen Xers are fully comfortable using both traditional and digital media channels, so marketers should communicate to this audience via multiple touchpoints. Gen Xers are an important consumer segment because they are in the prime of their earning and spending potential.

Canning on the Rise with Younger Generations, Suburban Areas

Canning is not just for rural grandparents anymore. Americans of all ages and areas are returning to their roots and canning to capture fresher, more affordable flavors. consumer-spend-insightsFifty-five percent of American home cooks plan to can this year, and of those, nearly 97% will be canning more than previous years, according to a recent survey of its community by Allrecipes.com.

Canning on the Rise with Younger Generations, Suburban Areas

Canning is not just for rural grandparents anymore. Americans of all ages and areas are returning to their roots and canning to capture fresher, more affordable flavors. consumer-spend-insightsFifty-five percent of American home cooks plan to can this year, and of those, nearly 97% will be canning more than previous years, according to a recent survey of its community by Allrecipes.com.

Marketing Focus to Shift to Gen-X

The Baby Boom generation has fueled a large part of the consumer economy since the 1960’s. And author Mercedes Cardona, writing for Daily Finance, points out that this generation has ‘led the way out of the last two recessions’ and has also accounted for a significant percentage of luxury purchases. As marketers determine where to focus their ad budgets while we exit this recession, Cardona suggests that Baby Boomers will not be the target.