Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. In this episode, we discuss: How she rose from the mail room of a talent agency to the C-Suite; the #1 mistake managers make regarding goal setting and planning; the hottest trends in advertising and digital marketing; and advice to young professional women aspiring to be in the C-Suite
Tag: goal setting
Too many managers treat goal setting as a one-and-done task. If that’s how you’re establishing expectations for your sales reps, you could be in for major disappointment as the year progresses.
If you want to do your company a favor, start interviewing people who are more talented than you. “Hire people that might be a threat to you because it will raise everybody’s game.”
Will Pemble, at GoalBoss.com, has been there and done that. He explained how managing high-performing teams works in our recent Manage Smarter podcast with him.
Will Pemble is founder and CEO of Goal Boss, an executive coaching certification and leadership consulting firm. In this episode, we discuss: why most managers fail goal setting for employees, analyzing team performance in sections with custom goal setting for each group and what to say in interviewing job candidates to set goal setting expectations.
Are you finding that your well-thought-out business plans for the year aren’t keeping up with the times? If what you thought was going to be a key issue for your company has changed twice this year, welcome to the new world of commerce.
Without clear sales goals, how far can a rep expect to go? Not that far. Reps need to have clearly defined achievements they are striving for; otherwise, they’ll fall short.
Are you having trouble recruiting sales managers? Or maybe you’re having a tough time convincing a top salesperson to step into the sales management role at your company.
As a manager, one of your most crucial tasks is to develop your employees. Part of that development means delegating responsibilities.
Managers spend time and effort reinforcing the teamwork message to employees. Isn’t it time for corporate leaders to apply the teamwork concept to themselves?
Have you just moved into a sales management role? Congrats! Your awesome selling skills likely contributed to your success so far. If you want to be successful as a sales manager, you’ll need to develop a different set of skills.
What can you do to stop conspiracy theorists from running the gossip mill at your company? Cynthia Wang, a clinical professor of management and organizations at the Kellogg School and a team of researchers, looked into why people start and spread conspiracy theories.