Beef. It’s What’s For Dinner. rang true in 2018 as beef prices remained strong and consumers regularly visited the meat case. According to the latest retail sales data from IRI/Freshlook, beef demand is up 15% since 2012.
A new report released today from Label Insight and Food Marketing Institute (FMI) revealed that grocery shoppers exhibit loyalty to those products that create deeper relationships through information exchange. The Transparency Imperative report found that shoppers increasingly demand transparency and a closer connection to their food, so much so that 75% are more likely to switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label. When shoppers were asked the same question in 2016 in a similar study by Label Insight, just 39% agreed they would switch brands.
“While breakfast may have earned the moniker of “the most important meal of the day,” lunch is a key meal for today’s busy consumers to keep their blood sugar up throughout the day. And with lunch meat a convenient source of protein, whether it’s eaten on a sandwich, in a salad or on its own, it should be a lunchtime staple, says Nielsen.”
Seven in 10 shoppers (71%) say they’re spending less on food, beverage and household goods by choosing store brands, but don’t feel like they’re sacrificing much. In fact, only 31% of brands are considered a “must have” — one that shoppers would buy whether on sale or not, according to a new study by Deloitte. Nearly 9 in 10 (88%) respondents say they have found several store brands that are just as good as national brands.
A new study reveals an unmet demand for online shopping options, particularly for in-store pickup and at-home delivery. While 14% of shoppers surveyed currently buy consumer products online and pick them up in the store, 43% indicate they would like to do so, with strongest demand appearing in food and beverage categories for in-store pickup. Consumers are drawn to the convenience of purchasing frequently-used food, beverage and household items online.
Ethical product labels and marketing messages are an increasingly common sight in retail settings, calling attention to particular aspects of the way goods have been made and to particular causes that stand to benefi t when the goods are purchased. The Fair Trade label, which aims to guarantee a “better deal” for poor farmers in developing countries, is perhaps the most well-known ethical label. Fair Trade coff ee, the largest selling certifi ed product, accounts for over 3% of the total retail market for coff ee and for close to 20% of the market for specialty coff ees, the fastest growing segment of the U.S. coffee market. Retailers may be able to win market share and boost sales by off ering more Fair Trade certi fied goods, either targeted to particular segments and priced at a premium, or marketed more generally at regular prices.
Consumer thriftiness and health-consciousness will continue to exert a notable influence over the food and beverage ingredient and flavor trends to emerge in 2011, according to “Food Flavors and Ingredients Outlook in 2011,” by market research publisher Packaged Facts. “Many have spent the last few years reinventing their financial and employment lives, and are now starting to focus more emphasis on their overall wellbeing and happiness in a way that is reflective of their values, being more pragmatic and deliberate in making decisions about how to spend both their time and their resources,” says Don Montuori, publisher of Packaged Facts. Packaged Facts believes food marketers, from the retail and foodservice sectors, will take that consumer mindset to heart in 2011
Most consumers don’t enter the grocery store with a blank slate; nearly 3 out of 4 U.S. households typically plan at least some dinners in advance, and half plan breakfast and lunch meals, according to a recent food and beverage market research report by The NPD Group. Of the 71% of households that plan at least some dinners in advance, 24% planned nearly all dinners in advance, according to the new research. In addition, of the 53% of households that plan at least some lunches in advance, 13% planned nearly all lunches in advance and fifty-one percent of households planned at least some breakfast meals in advance. “The frequency of meal planning is an indication that many purchase decisions are made prior to grocery shopping,” said Ann Hanson, executive director of product development at NPD and author of the report. “Retailers and manufacturers who can help consumers address meal planning challenges have the potential to become ingrained in the family meal planning and shopping cycle.”
Before they ever enter a grocery store, most U.S. households have already made the majority of their purchasing decisions, and rarely buy on impulse, according to a recent report by The NPD Group, a leading market research company. The food and beverage market research report finds that 94% of U.S. households prepare a written shopping list prior to grocery shopping, and 72% of shoppers never or only occasionally buy items not on the list. “For food and beverage manufacturers and retailers, it’s all about getting on the list,” says Ann Hanson, executive director of product development and author of the report. And with so many purchasing decisions being made at home where meals are being planned and shopping lists assembled, it’s important for marketers to focus on the consumer at home before they leave for the store.
A new survey of supermarket prices on thirty summertime essentials found that shoppers can save over 30% by choosing the retailer’s brand instead of the national brand. The economy appears to be a factor in winning shoppers over to store brands, according to research from the Private Label Manufacturers Association. As the economy continues to fizzle, industry analysts believe consumers will continue to select private label products in categories where they previously considered only national brand items.
Devotees of name-brand diets spend more than $3,400 on groceries each year, while those sticking to low-fat foods spend just over $800, according to findings from a new Catalina Marketing study. Weight-management has a “strong influence” on the grocery purchases of 56% of American shoppers and at least “some influence” on the purchases of another one-third. Even more striking is the fact that four out of 10 shoppers followed some type of diet in the past year. The new study categorizes dieters into six groups: Low-fat & Fit, Carbohydrate Conscious, Devoted Dieters, Healthy Habits, Unconcerned Families, and Calorie Conscious.