“Consumer Reports’ 2018 Supermarkets Survey revealed 3,043 of its members who responded to its survey used online grocery delivery services. Those consumers represent 7% of the 75,065 members surveyed by Consumer Reports Survey Research Department for its grocery stores ratings.”
Tag: grocery shoppers
According to a new study, 52% of primary male shoppers in the U.S. are personally responsible for about 78% of all groceries purchased for their household in the last month, so they represent a huge financial opportunity for retailers ready to respond with customized products and services. The new study also reveals six types of male mission-oriented shopping trips and male shopper archetypes based on evolving gender roles and shopping behavior.