Tag: grocery shoppers

Retailers to Promote Grocery Delivery Services

“Consumer Reports’ 2018 Supermarkets Survey revealed 3,043 of its members who responded to its survey used online grocery delivery services. Those consumers represent 7% of the 75,065 members surveyed by Consumer Reports Survey Research Department for its grocery stores ratings.”

Evolving Gender Roles Make Men Huge Opportunity for Grocers

According to a new study, 52% of primary male shoppers in the U.S. are personally responsible for about 78% of all groceries purchased for their household in the last month, so they represent a huge financial opportunity for retailers ready to respond with customized products and services. The new study also reveals six types of male mission-oriented shopping trips and male shopper archetypes based on evolving gender roles and shopping behavior.