“Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores.”
Tag: grocery shopping
“Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.”
With the increase in voice-activated assistant usage, learn more about how these users grocery shop and dine.
According to SheSpeaks Inc.’s recent survey, the No. 1 meal-time challenge faced by women is boredom. “Yes, boredom,” Aliza Freud wrote. “Not cost or lack of time. Those are lower on the list. Women are bored and their families are bored with their meals.
Findings from the Food Marketing Institute (FMI) indicate that younger shoppers are relying less on making lists before they head out to the store. While 50% of Boomers are in the habit of shopping to stock their pantries, 37% of Millennials consider what they need right before shopping. To satisfy these shoppers, more stores are designing apps which are socially engaging, economically relevant and personally pertinent.
Many resolutions lose their appeal after the first few weeks of any new year. But, marketers can bet there is one consumer group that will stick to resolutions. Moms are taking their concerns about healthy eating and efficient shopping and cooking to a whole new level in 2013.