“While breakfast may have earned the moniker of “the most important meal of the day,” lunch is a key meal for today’s busy consumers to keep their blood sugar up throughout the day. And with lunch meat a convenient source of protein, whether it’s eaten on a sandwich, in a salad or on its own, it should be a lunchtime staple, says Nielsen.”
“Adoption of online grocery shopping is moving at a slower pace than other consumer categories, but it’s growing with about 10% of U.S. consumers now regularly buying groceries, reports The NPD Group, a leading global information company. Although there are more consumers buying their groceries online, they haven’t jumped all in. Nearly all online grocery shoppers (99%) still shop in brick-and-mortar grocery stores.”
“Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.”
The “Polygamous Store Loyalties: An Empirical Investigation” study used tracking data from a vendor utilizing a swipe card akin to a loyalty card. The researchers parsed more than $1 million worth of shopping transactions over 53 weeks involving 248 types of products sold at 14 retail chain stores in a large metropolitan market, Supermarket News reports.
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As consumers continue to demand more from retailers, the grocery industry should adapt and provide targeted shopping experiences tailored to specific consumer needs and changing demographics, according to a new report from PwC. While online channels may not become a common way to buy groceries in the near future, technology will still play a major role in the evolving grocery experience.
The U.S. population is changing with Boomers aging, Generation Z and Millennials entering new life stages, and Hispanics making up a growing share of the younger generations, and these shifts will have a major impact on the country’s eating behaviors over the next five years. Generation Z and Millennials are driving changes with their approach to food choice and preparation; these generational groups want more involvement in preparing their food and meals, particularly at breakfast.
The labeling of genetically-modified (GMO) foods is at the center of debate across the country, but the decision to buy or not buy non-GMO foods often is based on price. A recent NPD food market research study on GMO awareness and concern among consumers finds that 67% of all primary grocery shoppers are not willing to pay a higher price for non-GMO foods.
Despite prevalent health trends encouraging consumers to eat less red meat, 90% of consumers eat some kind of red meat at least once a month. However, those consumers who are turning away from red meat are often trading up to a higher quality meat product. According to industry analysts, this creates an opportunity to market higher quality meats to consumers, as well as innovative packaging and recipe ideas.
In-store bakery sales topped $10.3 billion in the 52 weeks ending May 25, 2013, an increase of 4.7%, according to data from the Nielsen Perishables Group. Among individual products in the bakery, consumers appear to prefer smaller items, such as cookies, rolls and doughnuts.
The alternative meat category is growing as more consumers are exploring products such as tofu, tempeh and seitan. Interestingly, more non-vegetarian consumer are using meat alternatives. One-third of consumers indicate using alternative meat products because they are healthy, higher than any other reason measured in the report.
The retail market for foods and beverages is undergoing some significant changes, as traditional supermarkets face increasing competition from supersized “one-stop shopping” venues, as well as other retail channels, including drugstores, dollar stores, limited assortment chains, and online grocery shopping. Food retailers can retain traffic by being innovative and making the task of grocery shopping easier and less burdensome for their customers.