SalesFuel announces the release of its 2017 AudienceSCAN survey results, delivering vital purchase intent and psychographic data for consumer marketers and sales forces across all industries. Now in its 8th year, this in-depth analysis of more than 18,000 U.S. adult (18+) consumers gives you the exclusive insight to better understand what’s in the hearts and
As consumers continue to demand more from retailers, the grocery industry should adapt and provide targeted shopping experiences tailored to specific consumer needs and changing demographics, according to a new report from PwC. While online channels may not become a common way to buy groceries in the near future, technology will still play a major role in the evolving grocery experience.
The U.S. population is changing with Boomers aging, Generation Z and Millennials entering new life stages, and Hispanics making up a growing share of the younger generations, and these shifts will have a major impact on the country’s eating behaviors over the next five years. Generation Z and Millennials are driving changes with their approach to food choice and preparation; these generational groups want more involvement in preparing their food and meals, particularly at breakfast.
The labeling of genetically-modified (GMO) foods is at the center of debate across the country, but the decision to buy or not buy non-GMO foods often is based on price. A recent NPD food market research study on GMO awareness and concern among consumers finds that 67% of all primary grocery shoppers are not willing to pay a higher price for non-GMO foods.
Despite prevalent health trends encouraging consumers to eat less red meat, 90% of consumers eat some kind of red meat at least once a month. However, those consumers who are turning away from red meat are often trading up to a higher quality meat product. According to industry analysts, this creates an opportunity to market higher quality meats to consumers, as well as innovative packaging and recipe ideas.
In-store bakery sales topped $10.3 billion in the 52 weeks ending May 25, 2013, an increase of 4.7%, according to data from the Nielsen Perishables Group. Among individual products in the bakery, consumers appear to prefer smaller items, such as cookies, rolls and doughnuts.
The alternative meat category is growing as more consumers are exploring products such as tofu, tempeh and seitan. Interestingly, more non-vegetarian consumer are using meat alternatives. One-third of consumers indicate using alternative meat products because they are healthy, higher than any other reason measured in the report.
The retail market for foods and beverages is undergoing some significant changes, as traditional supermarkets face increasing competition from supersized “one-stop shopping” venues, as well as other retail channels, including drugstores, dollar stores, limited assortment chains, and online grocery shopping. Food retailers can retain traffic by being innovative and making the task of grocery shopping easier and less burdensome for their customers.
Like all retailers, grocers are focused on their brick-and-mortar footprint, store remodels/renovations and how best to operate in an omnichannel world. And, because everyone shops for groceries, these retailers must be ready to cater to a wide range of consumer preferences and demands, all the while balancing threats such as fierce competition, fluctuating commodity prices and changing consumer expectations.
With the growing penetration of smartphones, mobile phone applications are quickly becoming the go-to source for countless daily tasks, including finding grocery deals, according to The NPD Group. Tech-savvy consumers are using the Internet and social media to hunt down recipes, shop for food, and connect with their favorite food brands. Social media and the Web are also assisting name brand food manufacturers garner more loyalty with consumers.
The average monthly spend on groceries has steadily increased among the general population from pre- to post-recession. While spending continues to climb, nearly three in four respondents have made changes to their grocery shopping habits within the last year, becoming more cost-conscious before and during their trips. New research reveals the changing behavior among cost-conscious grocery shoppers as they move through the path to purchase in today’s post-recession economy.
Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of ten shoppers still buy items not on their list, according to new research from The Integer Group and M/A/R/C Research. Of these shoppers who purchase off-list items, 66% say the reason was a sale or promotion, 30% say they found a coupon, and 23% say they simply wanted to pamper themselves.