According to a new survey, conducted by ResearchNow, Ideal Image found that women spend 60 days of their lifetime shaving their legs, underarms, bikini area, and more.
“According to a recent online survey conducted by Ipsos on behalf of Allergan, which interviewed adults who are open to going to a professional to improve their appearance, 92% say that looking their best is important for daily activities (e.g career, school, volunteering, errands) and most further believe that the way they look (84%) and the way their body looks (81%) contribute to how successful they can be in all aspects of their lives. Nearly nine in ten also say that looking fit and healthy, and being on trend with fashion and beauty contributes to their confidence (86%).”
While Black consumers love trying new products and experimenting with their appearance, they appear to under-index when it comes to anti-aging products. However, it seems the haircare market is one area where the opposite is true as new research from Mintel reveals that 42% of Black consumers have tried or would be interested in trying anti-aging hair products.
Blurred lines between beauty technology are becoming increasingly common, with overlaps between skincare, hair care and color cosmetics. Combining the most exciting technology and marketing from more than one category, manufacturers are creating new combinations with new products, packaging, marketing and merchandise. “Mixologiste” is fast becoming the stand-out trend that spans all beauty and personal care categories.