Tag: health care

Millennials and Gen Z Driving Demand for Non-Traditional Health Care

“Unsatisfied with health care’s status quo, millennial and Gen Z consumers in the U.S. are paving the way for non-traditional care models, such as retail clinics, virtual and digital services, according to results of an Accenture survey.”

Cardiologists to Target Heart Attack Survivors Who Require Regular Monitoring

“According to a recent online survey conducted by Ipsos on behalf of MDVIP, a national network of primary care doctors who focus on delivering personalized medicine, patient-centered medicine and preventive care, nearly nine in ten adults say that if they were to experience a heart attack tomorrow, it would make them feel anxious about their future health (89%) and concerned about having another heart attack (88%).”

35% of Retirees Don’t Know What Their Vision and Dental Insurance Options Are

If you’re retired or getting ready to be, odds are you’re unsure how you’re going to get vision insurance. That’s according to a recent survey commissioned by VSP Vision Care. A combined total of 332 retirees and pre-retirees participated in the survey.

Online Health Care Ads Drive Consumer Action

We’ve all been there: accessing the internet to figure out whether that rash is from a tick bite or poison ivy. Consumers’ increasing use of online resources to access medical information is an opportunity for your clients.

53% of Women Under 55 had Their Heart Attack Symptoms Misread

“Doctors may be more likely to dismiss heart attack symptoms as not heart-related in women younger than age 55, according to a study published online Feb. 20, 2018, by Circulation. This may be the case because women often report other symptoms in addition to chest pain, said the study’s authors.”

12 Health Care Trends Expected for 2016

“As the nation’s health system continues to move from fee-for-service to a value-based model, community pharmacy will continue to move steadily from just a dispenser of prescriptions to more of a retail health care model, with a growing focus on pharmacy service and a growing reliance on the front-end of the store to drive profitability.”

Many Americans Want to Manage Their Health Care via Digital Device

Many Americans are eager to use their mobile phones and tablet computers to better manage their health care, a new poll finds. In addition to using smartphones or tablets to ask their doctors questions, make appointments or get medical test results, consumers may eventually be able to use mobile phones and tablets for actual health-care services — such as monitoring blood pressure or blood sugar, or even getting a diagnosis.

Print Magazines Have Staying Power for Medical Marketers

Publishers of consumer magazines are quickly rolling out apps to appeal to readers who enjoy consuming content on their mobile phones or tablets. The transition is happening so quickly that experts predict significant erosion in the print market within the next 5 years. But there’s one sector where ad revenue has been recovering steadily since the recession ended: Healthcare publications.

DTC Marketers Shifting Budgets

Pharmaceutical companies continue to adjust their marketing strategies in response to the slow economic recovery. Most of these companies advertise both to prescribers (physicians) and consumers. In addition, pharma companies also allocate marketing budgets to specific phases of product life cycles. A survey released by Cegedim Dendrite shows how marketing expenditures in this industry will change during 2010.

College and Technical Schools to Market Health Care Degrees

Unemployed Americans have been hearing for years that the path to a stable career can be found in the health care industry. The Department of Labor routinely advises that over 3 million jobs will be created in this sector in the next 8 years. Despite this positive news, almost half of surveyed high school students – the group that will make up the next generation of employees – do not plan to study for a career in health care or science.

Retail Health Clinics to Market Cost Savings to Consumers

The pending health care changes require costs savings to be realized throughout the system. One key player in the health care delivery channel is the retail health clinic. This sector has long promoted cost savings. While many medical professionals were concerned about the quality of care that would be delivered by these clinics, studies indicates that retail health centers are saving consumers and health insurance companies money and they are delivering a high level of care.

Marketing for Health Care Education and Employment to Grow

While Congress debates the fine points of the expected new health care legislation bill, the cost of health care continues to rise. As a percentage of the typical U.S. household budget, health care costs have risen from 5.3% to 5.9% in the past 10 years. To keep pace with demand, employment continues to rise in this sector, despite the general economic slowdown. Overall, private sector health care employment stands at 11.6% of total private sector employment.

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