Tag: health insurance

Health Insurance Providers to Attract Subscribers by Promoting These 5 Options

eHealth, Inc. released data from an analysis of trends in the Affordable Care Act (ACA) market that shed light on figures from the federal government suggesting that enrollment in ACA health coverage during the current open enrollment period may be lagging behind enrollment figures from last year.

Only 36% Engaged in Their Wellness Plan Weekly

A HealthMine Survey reveals wellness plans are not sustaining consumer engagement. The survey of 806 consumers with sponsored wellness plans showed only 36% engaged in their wellness plan weekly. The survey revealed that less than half, 44%, stay engaged in their wellness plan the entire year.

Hispanic Consumers Represent Opportunity for Health & Wellness Companies

More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging health economy focused on delivering consumer-centered care, according to a new report. Respecting the cultural and consumer preferences that differentiate Hispanic consumers will be critical for companies looking to build trust and market share among the Hispanic population.

Americans Need More Info about Health Insurance, Coverage Options

Approximately four in 10 Americans (38%) would rather pay a fine than buy health insurance, however, most Americans are confused regarding the penalty amounts. According to a new insuranceQuotes.com report, almost six in 10 falsely believe that senior citizens over the age of 65 are exempt. As health care reform unfolds, health insurance marketers should continue to educate consumers on the importance of coverage and encourage consumers to lower their health risks.

Insurers and States Gear up to Sell Health Insurance to Target Audiences

Key components of the Affordable Care Act, also labeled Obamacare, are set to activate later this year. The biggest change will be the effort to enroll the 48 million U.S. consumers who lack health insurance in a program. State and federal agencies, along with private insurance companies, will be advertising heavily later this summer to educate and convince consumers of the importance of participating in the new national plan.

Recession Adding Burden to Boomers Caring for Kids, Aging Parents

According to a recent study by Communispace, the recession has added considerable stress to this already overburdened population known as “the sandwich generation,” baby boomers who support kids, parents, relatives and themselves at the same time. Over 20 million Americans belong to this unique consumer segment. Feeling stretched, overwhelmed, and under-supported this segment of consumers has particular needs and hopes that marketers must understand. For example, 77% would adapt the things they’d purchase to accommodate parents; for example, when buying a new car they’d consider buying one with a larger trunk (to hold a parent’s wheel chair or walker), rather than one that is comfortable or gets good gas mileage. A “considerable number” of people are looking for more culturally and linguistically appropriate services for their elderly parents (many of whom don’t speak English).