Tag: health

Eye Doctors to Promote Detection and Treatment of Age-Related Ocular Disease

“It’s natural to worry about losing your vision. After all, according to Consumer Reports, three of the leading causes of blindness in the U.S.­ (cataracts, glaucoma, and age-related macular degeneration) all become more common as we age. But some drug, supplement, and lens makers, and even some doctors, take advantage of that fear, recommending treatments that are expensive, unnecessary, and even risky.”

Retailers to Promote Healthier Frozen Food Items

“In honor of National Frozen Food Day, Consumer Reports asked dietitians to share some pros and cons of frozen foods: products worth stocking your freezer with and pitfalls to avoid.”

Retailers to Promote Noise-Canceling Headphones to Protect Listener’s Health

“Exposure to loud noise can certainly damage your hearing. But increasingly, scientists are finding that too much noise can take a toll on our health in other ways. Here, how our loud world can can affect you, plus what you can do to protect yourself, according to Consumer Reports.”

Millennials and Gen Z Driving Demand for Non-Traditional Health Care

“Unsatisfied with health care’s status quo, millennial and Gen Z consumers in the U.S. are paving the way for non-traditional care models, such as retail clinics, virtual and digital services, according to results of an Accenture survey.”

Promoting Slow Cookers Through Healthy Eating Desires

“Nutritionists advise preparing more of your meals at home, and for good reason: Doing so raises the nutritional quality of your diet, according to Consumer Reports. Studies have shown that home cooking fans may get more fruits and vegetables and less sodium and unhealthy fats than those who dine out, or do take out, frequently. And they tend to weigh less and have a lower risk of type 2 diabetes, too.”

Fast Food Restaurants to Target Gen Z by Promoting Convenience and Health

“The oldest of Generation Z will be 22 years old this year and they are just beginning to make their mark on dining out and eating trends, finds The NPD Group, which tracks on a daily basis all aspects of how consumers eat. Gen Zs made 14.6 billion restaurant visits in 2018 and now represent 10% of total food service traffic. A large percentage of this generational group have been raised to put a greater emphasis on the quality of food, whether it’s clean, fresh, or nutritionally beneficial, as well as its flavor and function. Their attitudes and behaviors about the foods they consume are now being reflected across grocery shelves and cases.”

Athletic Footwear Retailers to Promote New Styles to Boost Health For Walkers

“Regular exercise is probably the best prescription for healthy aging, reports Consumer Reports. But fewer than 1 in 5 adults 65 or older gets the minimum recommended amount.”

66% of Americans Want Help Living Healthier Lives

Would you rather be thin or strong? Smart or sexy? What exactly do Americans consider to be healthy in 2018? Parade magazine and Cleveland Clinic recently joined forces to take the pulse of Americans’ behaviors and attitudes toward health today.

Health Care Providers/Companies to Target the 65% of Consumers Using Voice Search

From smartphones to smart speakers, consumers are searching with their voices. What exactly they are searching for when it comes to health care-related topics is explored in a new study from the market research team at Zion & Zion, a top-ranked, full-service national marketing agency.

Pediatricians to Promote Treatment to Children Suffering from Anxiety

Nearly two in five (38%) parents say their child suffers from anxiety, according to a new survey commissioned by the American Osteopathic Association and conducted online by The Harris Poll.

Pet Stores to Target the Owners of America’s Overwhelming Number of Overweight Dogs

Ollie, a healthy pet food brand that delivers freshly cooked, human-grade food tailored to each dog, released the results of the Ollie 2018 State of Dogs in America Report. The comprehensive report analyzed data from more than 400,000 dogs to uncover what a dog in America’s household looks like, identifying health, nutrition, and overall activity trends.

19% of Americans Don’t Have Time to Prepare Meals

This September marks the fourth annual National Family Meals Month which the Food Marketing Institute (FMI) Foundation launched to encourage Americans to strive for just one more family meal per week at home. Over this short period of time, the movement has grown to include approximately 200 partners (food retailers, manufacturers and community organizations) and an annual tracking study by The Nielsen Company shows that the drive is having a significant impact. According to Nielsen, among those who saw the campaign, 84% took action such as eating together more as a family and cooking more meals at home.

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