Tag: health&wellness

Chiropractors Teaming with Employers to Deliver Services

Employers are focused on findings ways to reduce their healthcare-related costs. This is especially true as the Affordable Care Act mandates what employers must offer to their employees. The new Impact of Chiropractic Services at an On-Site Health Center report finds that employers can reduce some of their healthcare-related costs by offering onsite access to chiropractors.

Allergy Patients Find Relief with High-Efficiency Air Filters

More than 25 million Americans are looking for relief from the symptoms of asthma and allergies. New research from Environmental Health & Engineering, Inc. shows that high-efficiency air filters, especially those containing MERV ratings of 12 or higher, can significantly reduce particles that cause allergy and asthma symptoms. Some of these filters are available for as little as $50 a year.

Physicians Targeting Seniors with Personalized Preventive Care

One size does not fit all. This generalization is especially true when it comes to delivering health care services. The goal of the new Affordable Care Act is to ultimately offer health care services to more consumers and hold down overall costs. One way to do that is to offer a personalized service model.

Grocers Targeting In-the-Moment Shoppers

Findings from the Food Marketing Institute (FMI) indicate that younger shoppers are relying less on making lists before they head out to the store. While 50% of Boomers are in the habit of shopping to stock their pantries, 37% of Millennials consider what they need right before shopping. To satisfy these shoppers, more stores are designing apps which are socially engaging, economically relevant and personally pertinent.

24% of Millennials Lack Health Insurance

Approximately one in four Americans between the ages of 18 and 29 lacks health insurance (24%), according to a new insuranceQuotes.com report. Despite the Affordable Care Act’s mandate that all Americans have health insurance, the report found 16% of all adults do not have health insurance.

Restaurants Target Lunch Visitors with Speedy Service

A new Technomic report points out that lunchtime restaurant visitors value speedy service, convenience, and higher-quality food. Consumers regularly eat lunch away from home—a couple of days a week, on average. Operators have been focusing their efforts on gaining a larger share of visits during this highly competitive daypart.

Tennis Fans Make a Lucrative Target During U.S. Open

While the attention of most U.S. tennis fans is directed to the action on the courts at the U.S. Open in the next couple of weeks, marketers are hoping to promote their products and services to this lucrative audience. The Tennis Industry Association reports that the tennis economy is valued at $5.4 billion annually.

Younger Consumers Support Education-Related Causes

Charitable donations rose in 2013, the first growth seen since the 2008 recession. But of course, measurements like this typically track monetary giving – just one of the ways Americans, and people the world over, can contribute to causes they believe in. Broadening the scope to all types of giving, a recent Harris Poll finds that nine out of ten Americans (91%) have made some sort of contribution within the past two to three years, with money only the second most common type of giving (66%), after used clothing (73%).

Patients Reporting Positive Outcomes from LASIK Vision Correction

Eye care professionals are dedicated to providing the best possible care to their patients and offer solutions ranging from traditional glasses to contact lenses to LASIK. Both contact lenses and LASIK are more invasive than glasses but they also offer a better ‘aesthetic’ correction. To determine which form of corrective treatment offers the most satisfactory outcome to patients, several private practices and the Cornea Research Foundation of America surveyed 2,000 patients ranging from age 18 to 60. The findings show strong satisfaction with LASIK results 1 year after the procedure was performed.

Increased Bottled Water Consumption Linked to Ad Campaigns

The bottled water industry has been struggling since the Great Recession started. While the cost of bottled water was an issue for some consumers, others pulled back on their bottled water consumption because of concern about the environmental impact of so many plastic containers hitting the landfill. But, bottled water is a healthy alternative compared to other types of beverages consumers might choose to buy. Not long ago, Nielsen Catalina Solutions (NCS) studied the industry and showed the power of an ad campaign when it comes to increasing sales of this commodity.

Online Tools Boost Weight-Loss Success

A new study from Shape-Up, jointly authored by several university researchers, shows how adding online tracking tools, feedback and educational content to a weight-loss effort substantially increases results. Because traditional weight-loss programs are expensive to administer, researchers also studied the effects of online only behavioral interventions. Researchers concluded that an Internet-based behavioral program alone was the more cost-effective method to enhance weight loss.

Musical Training Improves Problem-Solving Skills

The Harris Poll reports that the more time one spends in a music program, the more likely they are to say it has been influential in contributing to their current level of personal fulfillment. Music education has the ability to provide various skills that people may need for success in a job or career outside of music. In fact, over half of those involved in a music program say music education was extremely or very important in providing them with the skills of working towards common goals (54%) and striving for individual excellence in a group setting (52%), while half (49%) say it provided them with a disciplined approach to solving problems.

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