“Generation Z, those born 1997 to present, has the potential to take demand for “real” unadulterated food to new heights, finds a new report from The NPD Group, a leading global information company. Raised by Gen X parents, Gen Zs have higher consumption rates of organic foods and beverages than any other group, and they were taught at a young age the value of food in terms of function and nutrition and not just how it tastes.”
Tag: healthy/organic shoppers
“In Pew Research Center’s recent survey on food and nutrition attitudes, 54% of Americans said people in the U.S. pay more attention to eating healthy foods today compared with 20 years ago – the same percentage who said Americans’ actual eating habits are less healthy today than they were 20 years ago. And while 73% of Americans said they were very or fairly focused on healthy and nutritious eating, 58% said that most days they probably should be eating healthier.”
Consumers are seeking more information on alternatives to meat as part of a desire to eat healthier. Acosta Sales & Marketing reports consumers are eating less meat and more supplements. However, older consumers are more concerned about the cost of alternative products while younger consumers are focused on the health benefits.