Tag: Hispanic

How to Target the Parents Who Make Up 42% of Power Gamers

Fullscreen, a global leader in social-first entertainment experiences serving creators, brands, and consumers, today unveiled a new study highlighting the changing demographics of gamers over the past decade. The most comprehensive study of its kind that looked at gamers’ viewing, playing, and spending habits, the “Modern Gamer Study,” found that nearly half of all power gamers — those who play 10+ hours a week on PC or console — are parents (42%), while women now make up 33 percent.

How to Target the 96% of Hispanics Who Listen to the Radio

If your clients haven’t been targeting their Hispanic consumers via radio ads, it’s about time they learned how they can use this medium to reach nearly all of this demographic.

Are Your Clients’ Hispanic-Targeted Ads Making Their Mark?

With Hispanic consumers now accounting for 18% of the U.S. population, your clients should think about how they want to connect with these shoppers. New research from Kantar Media shows that Hispanics control 10% of U.S. spending.

Thinking Outside the English Customer Service Box

When developing a customer service plan, it’s easy to remember the basics (empathy, timeliness, attentiveness, etc…), but it’s just as easy to forget to incorporate steps for our multilingual clients.

IAB: OTT Viewers Notice Ads, Discuss Brands

More consumers are choosing to watch OTT TV these days. It’s only fair to ask if these viewers are noticing marketers’ messages, especially if they’re enjoying a favorite program with friends or family members.

51% of Mexican-Americans Pay More for Healthy Products

Latinos, blacks and Asians wield significant spending power at independent grocery stores, according to a report from the Center for Multicultural Science. It reveals that those populations account for $44.2 billion

Hispanic Consumers Represent Opportunity for Health & Wellness Companies

More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging health economy focused on delivering consumer-centered care, according to a new report. Respecting the cultural and consumer preferences that differentiate Hispanic consumers will be critical for companies looking to build trust and market share among the Hispanic population.

Radio Provides Link to Growing Hispanic Audience

Radio continues to draw a crowd. That’s especially true for marketers that want to reach the Hispanic demographic. The latest numbers from Arbitron’s RADAR report show reason for optimism in one of the most traditional media formats.

Marketers to Refine Hispanic Effort

Consumers with Hispanic roots account for a significant part of the population. Marketers target this demographic with promotions for events such as Cinco de Mayo and quinceanera – which commemorates the event of the 15th birthday for girls. Beyond that, industry experts say most marketers are missing the mark when advertising to the Hispanic demographic.

Increased Hispanic Advertising to Yield High Returns

Hispanics now comprise 16% of the U.S. population. According to Census Bureau data, Hispanics are also the fastest-growing minority group. Some marketers have historically allocated a higher percentage of their ad budget for Hispanic advertising than others. The latest research from the Association of Hispanic Advertising Agencies (AHAA) shows these marketers are on the right track and their example may influence more businesses to increase ad spending that targets this demographic group.

Marketers to Increase Hispanic Social Media Programs

As marketers continue to explore ways to promote their products and services through social media, are they overlooking an important demographic group? Hispanics are a significant economic force in the U.S. yet marketers have been slow to devote social media programs to this group. That situation may be about to change this year.

Pharma Companies to Use More TV to Target Hispanic Audiences

Pharmaceutical companies spend significant amounts of time and money promoting their products to both physicians and consumers. But are these firms targeting all demographic groups as well as they could? A new survey of physicians indicates that pharma companies could do a much better job of reaching one specific target audience: Hispanics.

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