Tag: hobbies

48% of Adult Consumers Love Puzzles

“According to a recent online survey conducted by Ipsos on behalf of Ravensburger, nearly half (48%) of American adults enjoy puzzling at least once a year; that is, jiqsaw puzzles meant for adults (e.g., those that have 500+ pieces), including one in five who say they puzzle monthly/weekly/daily (19%). Those mostly likely to enjoy puzzling at least monthly include men (24% vs. 14% of women), younger adults (34% of 18 – 34-year-olds vs. 10% of those ages 55+), and those with children living at home (28% vs. 15% of those with no kids). On the other hand, 52% of American adults say that they puzzle less than one a year to never.”

Advertisers Connect with Consumers through Hobby Magazines

The consumer magazine market is experiencing huge shifts in the way audiences pay for and access content. The Association of Magazine Media reports that the industry’s ad revenue rose a mere 1.1% in 2013 while ad pages dropped 4.1%. However, some titles fare better than others, even in the print market, and analysts believe that advertisers would do well to target unique audiences through hobby magazines.