Tag: holiday advertising

Can You Guess Which Holiday Year-End Email Strategy Worked Best Last Year?

Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.

Prepare 27% of Buyers for Holiday Rush

Melinda Krueger gives some step-by-step advice for getting your retailers ahead of the holiday shopping rush by using mobile messaging. We know that 27% of consumers already buy things from their mobile devices, so why wouldn’t your local advertisers want to bump that up by targeting mobile shoppers with holiday campaigns?

Digital is King, but Print Remains a Preferred Channel this Holiday Season

It’s that holiday time of the year – at least for marketers. Over 2/3 of marketers were establishing their advertising plans for the upcoming holiday season by the end of August. An Experian study finds that marketer strategies differ significantly based on the industry they’re in and media companies might want to take a look at these details to know when to pitch their formats to clients.