Tag: holiday decorations

62% of Americans Plan Cookouts for the 4th of July

“Americans were expected to spend $6.9 billion on food for Fourth of July cookouts and picnics in 2018, according to the annual survey released by the National Retail Federation and Prosper Insight & Analytics. That’s the second-highest amount in the history of the survey and per-person spending is up.”

Marketers to Target Consumers With Year-Round Holiday Decorating Products

Decorating for holidays has become a year-round interest for consumers and an opportunity for marketers. With consumers planning to spend over $19 billion on holiday decorations in the coming year, retailers can develop seasonal promotions to keep sales strong.

Consumers More Active in Purchasing Decorations for Their Homes, Offices

According to a recent survey, consumers are more active in purchasing decorations for their homes and offices. Of the vast majority of Americans who decorate for the holidays, 86% will spend more money on decorations for the December holidays than on Halloween or Thanksgiving. 79% of consumers plan to spend money on December holiday (Christmas, Hanukkah & Kwanzaa) decorations this year, with 53% of these consumers spending $100 or more.