Tag: home furnishings

Retailers to Promote Products to Keep Children Away from Household Dangers

“Of the more than two million calls to U.S. poison control centers in 2017, 45% concerned kids 6 and younger, according to the latest data from the American Association of Poison Control Centers (AAPCC).”

Home Accessorizing Trend, “Year of the Dragon” Weddings Driving Purchases of Home Furnishings

Sales of home furnishings in the U.S. are expected to increase nearly 8% in the second quarter to $23.222 billion, with online sales increasing 28.4%, according to a new IBM forecast. A number of important factors that could be driving purchases include “Year of the Dragon” weddings and the trend toward accessorizing living spaces.

Consumers to Buy More Home Furnishings in 2011

As the economy continues to improve, U.S. consumers are planning to buy more home furnishings this year, according to a recent report from Kantar Retail. According to the firm’s ShopperScape report, 35% of shoppers surveyed are either very or somewhat likely to buy home furnishings in 2011, up from 30% in the same survey conducted in October 2009. The biggest jump in buying plans emerged from generation-Y consumers, whose likelihood of buying home furnishings jumped from 12% in 2010 to 22% in 2011. According to Furniture Today’s 2011 Product Potential Reports, four states are projected to grow furniture and bedding sales at rates 1.5 times faster than the national growth average of 9.9% between 2010 and 2015. They include the Western states of UT, WY and CO, as well as the Southern state of TX.

Co-Marketing Furniture and Consumer Electronics is a Growing Trend

Given the slowdown in consumer spending on furniture and home electronics, it’s no surprise that marketers are looking for new strategies to grow sales. An article posted in Twice last month summarized the historical tendencies of department stores and furniture stores to cross-merchandise furniture and TVs, one of the earliest pieces of consumer electronics. But the specialty retailing trends of the last decade led consumers to purchase electronics in one type of store and home furnishings in another. All that seems to be changing.